Help your readers to know exactly who and what they are voting for
Election time can be a confusing time for local voters. News outlets can often get dragged into horse race coverage of who is beating who. But what readers need to know before getting into the booth is the candidates in the running, what they stand for and their track record in politics.
Jennifer Brandel, CEO of Hearken, shares on her Medium some case examples of how news organisations can give their readers all the need-to-know information at a glance.
She provides best practices from the US, where Election SOS and Democracy SOS have provided visually engaging icons to compare candidates and offer a sense of their language and policies.
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Sign up to receive job alerts of your choice by email, or manage your subscription
Featured recruiter: click to view its vacancies
Investigative journalism publication seeks editor to lead reporting on AI, Big Tech and influence operations with experience in these areas and creative ideas about how to to report on them
Subscribe to our newsletter for latest news, tips, jobs and more
End that deadline stress today and find help in our freelance directory
Cargo Force stuns the world: free 10kg shipping to India in celebration of ICC Trophy victory – offer ongoing until Sunday, 16 March!
Our 35th Newsrewired conference will be held 13 May 2025, News UK, London.
Reporters who have worked under Putin, Erdogan and the Taliban share what they have learned about how autocrats consolidate power and how communities can fight back against the erosion of democratic freedom
Leaders from The Times, Sky News and Reuters reveal why chasing fewer but more engaged readers - and embracing AI as a creative tool rather than a threat - is proving more profitable than old-school mass reach strategies
A TikTok master with 100m views, a paywall pioneer with 3,000 subscribers, and a community visionary backed by local businesses share their strategies for making independent journalism pay beyond ads
Slovakia's Dennik N broke three years of subscriber stagnation with an innovative anniversary campaign, while The New Statesman transformed podcasts from a side project into a powerful growth engine – both offering valuable lessons for media companies hitting plateaus
