TikTok was the most downloaded app in the world in 2020. As such, there is huge potential for news outlets to reach new, younger audiences they might not otherwise - if they employ the right approach.
BBC journalist and well-known TikTok content creator Sophia Smith Galer shares her top tips to help journalists master this emerging platform, in a talk with Reuters Institute for the Study of Journalism.
“If journalists and news organisations want to use TikTok it’s important to be respectful of the needs and expectations of the audience using the app," says Smith Galer.
"However, done well, TikTok can be useful to find sources, and to reach new audiences and build trust with them.”
If you are looking to get serious about your Instagram presence, join this course with former BuzzFeed and Bloomberg QuickTake producer Kassy Cho and learn how to tell hard news stories through social video.