Travel writing

Travel writing is one of the most highly-desired jobs in the media. Getting paid to explore the world and write about it for consumers is high on many people’s dream career lists. But this industry is complex and rarely works in ways people expect.

No one really pays you to travel these days and budgets for travel publications are getting ever smaller. However, it’s still possible to make a living in this profession and professional travel writer and former Rough Guides editor Lottie Gross can teach you how.

Co-creator of the Talking Travel Writing newsletter, a publication that demystifies the travel media for existing and aspiring travel writers, Lottie will delve deeper into how the industry works, the realities of being a travel writer, and what makes a good travel story.

This course is designed to help you understand the travel media and set you up with the skills to generate ideas, pitch to the right publications and follow through with excellent stories. It will also delve into the practical side of travel writing, including how to actually make a living from it and how to handle your note-taking while on the road.

By the end of this course, you’ll be able to: 

  • Get invites for press trips and/or organise your own individual hosted trips 
  • Find and pitch a good travel story to your desired publication
  • Write about destinations/trips in the first person and third person to fulfil the variety of styles publications require
  • Do extensive online research to write about an unfamiliar destination accurately

Course length and structure

This four-week travel writing course contains pre-recorded video tutorials, PDF handouts, plus a series of live Zoom sessions and Q&As. You’ll complete practical assignments that will help you put what you learn into practice in the real world.

WEEK 1: HOW THE TRAVEL MEDIA WORKS

This week will cover all the misconceptions people have about travel writing, explore the different types of travel writing out there and delve into the mysterious world of press trips.

WEEK 2: STORYTELLING & PITCHING

During week two, you’ll get to learn what makes a good travel story, how to recognise it and pitch it and find out who actually commissions travel content in the UK media today.

WEEK 3: ON THE ROAD

This section will cover all you need to know about how to be productive on the road, from note-taking and organising to little travel hacks that’ll help you out when you get home.

WEEK 4: RESEARCH & WRITING

This final week will cover everything you need to know about how to write well, without using old tropes and cliches, and ensuring your copy is sensitive to the destination and suitable for the audience. We’ll also cover research and how to write about places you’ve never been to.


Getting there

This is an online course.


About Lottie Gross

Lottie Gross has been in the travel writing business since 2012 when she got her first paid commission with National Geographic Traveller. She has since been the web editor for Rough Guides, launched a successful independent travel site for Love Inc, and had bylines in the likes of The Telegraph, the Independent, Adventure.com, AFAR and many more. She now runs the Talking Travel Writing newsletter, which promises to demystify the media, and has run travel writing workshops for Cambridge and Reading universities.