transition from journalism to pr

If you are looking to explore new career options, PR might be the perfect fit.

This two-day online course, led by PR expert Natalie Trice, will teach you the nuances of PR, the ways it differs from journalism, and how to leverage your existing skills to help build brands differently.

This is perfect for writers across the board, as well as PR people who want to build their skills.

By the end of the course, you'll know how to attract the right clients, build relationships, measure success, and maintain ethical standards.

Course description

What you will learn:

Session one

  • The differences and similarities between journalism and PR, with the myths dispelled.
  • What skills are you transferring and how easy is the shift?
  • Understanding the responsibilities of a PR professional, and the PR activity toolbox.
  • Building and maintaining relationships with clients; from understanding their needs, communicating effectively with them, setting boundaries and moving away from a newsroom approach to working.

Session two

  • How your pet PR peeves can make your pitches and press releases stand out for all the right reasons
  • Measuring success includes tracking media coverage, measuring the impact of campaigns, and knowing how to legally share coverage with clients and the world is vital but often unknown. 
  • Ethics and best practice; transparency, honesty, and conflicts of interest as well as best practices for managing PR campaigns and maintaining ethical standards.
  • Q&As

Getting there

This is an online course taking place over Zoom. There will be two sessions, each running from 10am to 11.30am GMT, on 20 and 21 June

About Natalie Trice

Natalie is a business and growth coach for PR professionals, a PR mentor and trainer for entrepreneurs and experts as well as a guest lecturer at various UK universities.  She has worked with brands including Cartoon Network, CNN, Discovery Channel, Epson, Animal Planet, Earthwatch, Betty Crocker, TM Lewin, Sense, and The Royal College of Art. From Tom and Jerry launches and James Cameron premieres in Amsterdam, to touring Europe with animators, launching books and promoting products, she has done it all, and more.

Not shy of being in the limelight, she is often seen in the national press and is also the author of three books; Cast Life, PR School and How to Relocate, which was commissioned by Hatchett after her successful move to Devon with her family seven years ago.

She will use her vast experience of working at top London agencies, with international broadcasters, entrepreneurs and experts to offer a true insight into the PR world and how you can make it work for you.

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