A few clips on TikTok give you as much information as a couple of hours of cable news; most videos are under 30 seconds, meaning messages are concise, graphics are curated, and it is an app users actively engage with.
With a billion monthly active users and two thirds of its users under the age of 30, TikTok is rapidly becoming a platform journalists can leverage to reach young and diverse audiences through low-lift videos that have a high return.
Led by Kassy Cho, a freelance journalist, producer and audience development strategist, this hands-on workshop will teach you how you can use TikTok as a journalist to create short, engaging and shareable TikTok videos. Over two weeks, you will learn the basics of TikTok as a platform, how to define a strategy and create videos that are both informative and engaging.
By the end of the workshop, you will be able to:
- Have an understanding of TikTok’s features, audience and algorithm
- Define a mission and strategy
- Have knowledge of the various types of vertical video formats
- Create your own engaging short video
This course is suitable for journalists of all disciplines who are interested in reaching new audiences through emerging platforms and using social video to tell stories.
- Introduction to TikTok as a platform – features, audience, algorithm
- Principles of good vertical storytelling
- Creating your first video.
- Defining your strategy, picking stories and trending topics
- Editing tips and tricks
- Hashtag tips
- Audience engagement – duets, Q&As and more.
This course will take place over two live Zoom sessions on Monday 22 and Monday 29 November.
This course will take place over two live Zoom sessions from 10am to 1pm GMT on Monday 17 and Monday 24 January. Start and end times may vary due to scheduling.
About Kassy Cho
Kassy Cho is an award-winning journalist and audience strategist pioneering an Instagram-first approach to growing young audiences. Previously an audience development editor at QuickTake by Bloomberg and BuzzFeed News, she single-handedly made the @world Instagram the fastest growing news account on the platform in 2018. Kassy is also known for her reporting on online culture in Asia Pacific and is credited with popularising Chinese memes such as “Karma’s a bitch” and the Four Generations challenge in the West. She has worked with companies including Amnesty International, Human Rights Watch, Channel 4 News and the Women's Health app Flo.