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Growing social media communities

This week's podcast looks at:

How Future builds social media communities before launching a new product;
How a wedding title retains brides-to-be within their social media communities after their big day;
Tips on community building from the Guardian, which this week passed the 1 million followers milestone on its @Guardian flagship account.

Journalism.co.uk technology editor Sarah Marshall speaks to:

Katherine Radarecht, group publisher at Future
Victoria Joy, online editor at YouAndYourWedding.co.uk, an Immediate Media title
Laura Oliver, community manager, the Guardian