Social media is an essential part of any newsroom's digital strategy. But beyond the usual suspects - Meta, Instagram, Twitter, YouTube, TikTok - are there any other platforms you should be monitoring? TikTok is a clear example of just how quickly a platform can take the social media landscape by storm.
Tamilore Oladipo, content writer at Buffer, spots eight social media platforms that could be diamonds in the rough. She looks at their basic functionality, who their audience tends to be and the features you could take advantage of.
Take Supernova for example, dubbed the "ethical alternate to Facebook and Instagram". If you are worried about the growing dominance of big tech platforms, Supernova donates most of its ad revenue to charity.
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