A look at how the Texas Tribune and Adweek are using Google microsurveys as an additional revenue stream
The Texas Tribune has been helping Google to 'quietly experiment' with microsurveys, adding them in August 2011
It's a win-win as readers can either answer the question that's served by Google and we get a certain amount of revenue, or they can opt in to the email, or they can abandonApril Hinkle, Texas Tribune
It's a win-win as readers can either answer the question that's served by Google and we get a certain amount of revenue, or they can opt in to the email, or they can abandon
Now we are earning on average about $5,000 every 30 days from people just answering that one simple question and then going on their way to find the information they were seeking, plus it has helped us build our email databaseApril Hinkle, Texas Tribune
Now we are earning on average about $5,000 every 30 days from people just answering that one simple question and then going on their way to find the information they were seeking, plus it has helped us build our email database
The worst case scenario is that the reader sees one of these per day, and the majority of people won't see them at allDoug Ferguson, Adweek
The worst case scenario is that the reader sees one of these per day, and the majority of people won't see them at all
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