How one news site scooped a murder by checking Google Analytics, and how Fox News switched focus from gunman to victim after checking what its audience was searching for using Chartbeat
How examining search queries can reap benefits for the news agenda
I remember when we went into some of the more august news organisations there was a concern that looking at analytics was the tyranny of the popular, we were going to write nothing but Lindsay Lohan stories and it was going to be the end of journalism as we knew itTony Haile, CEO, Chartbeat
I remember when we went into some of the more august news organisations there was a concern that looking at analytics was the tyranny of the popular, we were going to write nothing but Lindsay Lohan stories and it was going to be the end of journalism as we knew it
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