HuffPost Live 1,2,3 is a new section of the site and invited video submissions
The site, which expanded to include a UK edition a year ago, will livestream 12 hours of original programming, five days a week, with highlights shown overnight and at weekends.
According to a release, HuffPost Live is "a cross-platform video experience, distributed online, mobile, and over-the-top (OTT) that allows users to both watch and engage with the stories they are viewing – either live or on-demand."
The AOL-owned title today launched HuffPo Live 3,2,1, a section of the website to mark the countdown to broadcast, which will begin on 13 August.
The section will also feature "lively conversations led by the new hosts of HuffPost Live, and behind-the-scenes footage of the production team, including a 24-hour live feed of the newsroom being built in New York".
In an announcement, Arianna Huffington, president and editor-in-chief of the Huffington Post Media Group, and Roy Sekoff, president of HuffPost Live, said the network draws on the "HuffPost universe – the stories, editors, reporters, bloggers, and community – as its real-time script".
"HuffPost Live is all about engagement and making the HuffPost community an integral part of the dynamic, ongoing conversation that will be the heart and soul of the network," Huffington said.
She added that the site opted to launch by creating HuffPost Live 3,2,1 as they "wanted to have a launch as innovative as the project itself, as opposed to a traditional top-down approach".
"HuffPost Live 3,2,1 allows us to reach out to our community members and begin a dialogue with them about what kind of network they want to be part of, as well as what kind of stories they want to talk about."
According to the release, Sekoff added: "One of our main goals with HuffPost Live is to make it the most social video experience possible – capitalising on the ongoing shift from presentation to participation."
"People don’t want to be talked at any more; they want to be talked with."
Huffington Post is now inviting people to get involved, the community surrounding the UK edition. Potential contributors are being asked to record a video "sounding off on what they are passionate about, what ticks them off, or what they'd like to see the network cover".
"The most engaging submissions will be posted on the 3,2,1 section – and those who left them will be invited to become regular guests on HuffPost Live."
Free daily newsletter
- 'End of an era': How Bruzz merged radio, TV, print and online under one flag
- Reaching 50,000 subscribers, De Correspondent is focusing on closing the gaps between journalists and readers
- Tool for journalists: Audiogram, for making audio more shareable on social media
- Why digital-born publishers are key to the coverage of climate change
- Tip: Remember this advice for pitching video stories