Recruitment advertisements have gone out for a number of positions "on several levels, in a new online community team as part of an exciting project".
The drive, which is in an early stage, will see the addition of an online community editor, who will create new forums on hot topics and will seed user-generated content from readers, as well as other staff in editorial and management.
It has been expected that parent group News Corporation, which bought MySpace in 2005 for US$508m, would integrate the popular social networking site with its newspaper properties. Mr Murdoch, who had initially approached the internet with scepticism, now believes online media operations are fundamental to the survival of publishing.
News International publishes The Times, Sunday Times, The Sun, News of the World and the Times Literary Supplement. The adverts did not state whether the new move would take place at specific titles.
Free daily newsletter
- David Higgerson, chief audience officer, Reach plc, on overcoming leadership challenges during the pandemic
- Daniell Morrisey: How to prepare a killer CV
- How can London-based media organisations leverage talent outside the capital?
- 10 ways Journalism.co.uk can help you smash your 2019 career goals
- Why Business Insider is coming to the UK