In a release NewsCred said it "will continue to invest in, support and enhance the current Daylife cloud publishing products under the NewsCred brand". Further details on the deal were not revealed.
The arrangement means Daylife clients will "benefit from fully licensed, full-text articles, images and video" from NewsCred's content partners, while NewsCred will have access to Daylife technology, such as its 'smart galleries', described as "beautiful and simple drag-and-drop image widgets, slideshows, galleries and more".
"The combination of our licensed content, with Daylife's cutting-edge tools, enables us to provide even more value to existing clients as they engage and grow their audiences with unique, fully-integrated, on-demand content experiences," NewsCred's chief executive Shafqat Islam added in the release.
Speaking to Journalism.co.uk, Islam said that when NewsCred first started "we used to think one day we're going to be as big as Daylife". Now he says the combination of the content and technology offered by both outlets will give NewsCred "much stronger value".
As Getty Images was an investor in Daylife, although it will not be in NewsCred, Islam said the company will "take over the strategic relationship with them" also.
Due to the multimedia focus of Daylife and NewsCred's recent steps into this area, he added that the two companies are a "good fit".
Co-founder of Daylife John Donovan said in a statement released via NewsCred that Daylife is "really excited about joining forces".
"Together, we'll make a huge impact on the industry and open up new opportunities for current and future clients.
"Right now the entire team is focusing on bringing the two companies together. Our first task is to make sure the transition is smooth and seamless for everyone. Then comes the exciting part - building new and innovative products and services."
Free daily newsletter
- Tip: Check out these multimedia resources from the ONA17 conference
- Tip: Bookmark this advice for local newsrooms to keep up with digital practices
- Tip: Check out this list of tools for creating social media posts
- 'It's a very stimulating environment': L'Echo and De Tijd collaborate on multimedia storytelling
- How the multimedia teams of L’Echo and De Tijd collaborate on projects