Researchers asked participants which information they believed to be accurate, true and unbiased from a variety of media.
Of 1,000 respondents, 66 per cent preferred TV, with the same number trusting their own friends first and foremost. Next on the audience's list were local newspapers, with 63 per cent naming them as trustworthy.
Websites were the top choice for just 36 per cent, with blogs trailing on 24 per cent.
A BBC/Reuters report published in May found the web was the most trusted news source for only one in ten people, with national television reigning supreme.
Free daily newsletter
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Related articles
- 40 essential newsletters every journalist should read
- How Reuters, Newsquest and BBC experiment with generative AI
- From Reuters to The New York Times, Big Oil pays 'most trusted media brands' to push greenwashing
- What do audiences need from climate journalism?
- How Reuters uses AI to speed up discoverability of video news content