Memberships are growing in popularity amongst news publishers but not everyone has a full team to help create a plan.
If you are going solo with a membership strategy, it is easy to get overwhelmed and bogged down by the size of the task.
Jessica Best, editor and researcher for The Membership Media Puzzle provides some advice on IJNet on managing your membership as a small team, based on newsrooms she works with. It goes without saying - you cannot do everything yourself.
"Setting realistic expectations with yourself and your members is key," it reads.
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