TikTok is the go-to place for teenagers and young adults, and a hotbed of trending dance videos. Although there is not much there in terms of news, journalists have slowly been creeping onto the platform (but not without a few raised eyebrows).
Some newsrooms are experimenting with explainer videos and behind-the-scenes content there, hoping to reach a younger crowd. But the danger is that you end up looking out of place while trying to imitate viral trends.
Before diving in headfirst, take a look at these tips from IJNet on starting up your newsroom TikTok account, courtesy of intern Naomi Ludlow. She attributes the success of The Washington Post to Dave Jorgenson carving his niche. For you to find yours, you need to start experimenting and see what clicks.
"It's ok to use evergreen content to start, including recycled pieces that your news outlet originally posted on other platforms. This will help you discover what your niche will be, and help you discover where you can fit into the trending content," it reads.
Want to receive journalism news and job updates straight to your phone? Subscribe to Journalism.co.uk on Telegram on our jobs channel for latest job opportunities and our news channel for a weekly digest every Monday morning.