Credit: Photo by William Bayreuther on Unsplash

Although video is on the rise, especially on social media, not every topic or story can be told using audiovisual techniques.

To help you identify the right story and convert it to an efficient script, video content creator Nathalia Restrepo shares her best tips on choosing the best format and building a storyline.

"Don’t rush to respond to every question in the first minute. Define which storytelling strategy works best for you and your team, and build suspense throughout the video, generating different peaks of interest, not just one at the beginning," she writes.

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