Making the most of the time spent interviewing or researching a story can have a big impact on how many pieces of work related to the subject get published, especially in small teams with limited resources.
On his blog, Gary Vaynerchuk, chief executive of VaynerMedia, explains his content strategy, where a video can later become an article, which can in turn inspire another video - exploring every way a story can be told and further developed once the initial groundwork has been finished.
"For example, all the podcasters out there can easily make content just from the podcasts you produce normally. All of your interviews could be four Medium pieces," he explains, outlining further examples of how this strategy can work in practice.
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