Whitaker was previously head of programme management. She will retain her responsibilities for programme management, process and central product development.
She will now also be responsible for the strategic development of a growing number of key company-wide digital initiatives.
"I'm delighted to become IPC's first digital programme director," says Whitaker, "the creation of this new role is testament to IPC's ongoing commitment to expand and grow its digital business. We are working on numerous exciting initiatives at the moment, which I’m confident will help take our online brands to the next level."
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