The world wide web disrupted the traditional print and broadcast media revenue models, by jeopardising advertising, subscriptions and news stand sales. Revenue from digital advertising now mostly goes to big players like Facebook and Google, which in turn impacts the quality of news.
PUBLIQ, a blockchain-powered platform for publishers, aims to change the media industry into a decentralised, fair, and censorship-free space.
It also allows contributors to enjoy rewards: authors gain a fair share of revenue generated by the platform in the form of cryptocurrency — PBQ tokens — so they can profit from the platform’s growth.
The revenue earned is determined by the amount of views generated by their content and share of advertising revenue from adverts that are matched with their publishing platform.
PUBLIQ aims to help publishers become less reliant on distribution platforms to distribute and monetise their content. The blockchain-powered media provides authors with a trusted environment, where they have full control of their IP rights and earnings, as well as protection of identity.
Publishers get free access to a global content platform where they can gain a clearer understanding of the quality of authors’ work, as well as their reputation and readership.
PUBLIQ does not compete with publishers, instead it divides revenue fairly between its publishers and authors. Publishers are also granted full control over their engagement with both content and advertising through API access.
For example, they can restrict certain advertising appearing on their platforms. Users get free access to authentic content with an option to request alternative content on a particular topic to gain a balanced view of the story.
#Newsrewired reporting on the panel Christian de Vartavan participated at #Reuters Headquarters yesterday afternoon with the excellent #TroyNorcross of #Blockchainrookies and #MarkDevlin of #Newsblock.#GoPUBLIQ #newsrw https://t.co/0ChO70s9uG pic.twitter.com/nyXdABRfCG— PUBLIQ (@PUBLIQNetwork) March 7, 2019
Founded by Arman Aleksanian, Arut Pogosyan and Gagik Yeghiazarian back in 2015, PUBLIQ became a global publishing platform for independent authors, allowing them to join efforts to create and own their own new media.
As founders of PUBLIQ, they have considerable experience and have been investing into building several publishing houses in the Commonwealth of Independent States (CIS) area, mainly Kazakhstan, Armenia, Georgia.
Licensees of Hearst International, Forbes and other reputable global media, all their entities were leaders in their particular markets, setting up standards, building publishing and journalism and media cultures.
“We were operating in some cases in the environment of total censorship and centralisation,” said Gagik Yeghiazarian.
“Also, we have witnessed the rapid decline in print media, and the shift to digital, rise of www space to domination, the changing media landscape with few dominant players imposing severe limitation over the economic activity.
“We, as individuals and as a team, have been engaged in helping building civil societies, creating jobs, investing and developing the countries. Along with publishing, we were also engaged as investors and executives in founding and building several leading tech, advertising and content distribution, and communication companies in CIS, North America, Europe and Asia, which helped us gain good understanding of global media, tech and communication landscapes, and economics, as well as build a vast network of partners and experts as our team.”
PUBLIQ also creates a direct link between authors and users, whose feedback helps determine authors’ reputation and stake. Thus each user feels empowered to help building a better media space for all.
PUBLIQ is one of the major global media blockchain-powered platforms, forecasting to gather 50 million independent authors and publishers, and around 500 million users in the next five years, according to founders.
PBQ token is a leading digital asset and PUBLIQ is the depositary of large part of the content created globally.