Most editors are able to instantly tell you their key metrics like the number of monthly users, article clicks or trending topics.
But they do not know what they do not know - namely what are the main factors that make their readers trust, or mistrust, their brand.
US-based startup Credder provides Rotten Tomatoes-style user rating tool that offers publishers detailed insights into how trustworthy their content is according to their audience. This knowledge can be priceless as numerous studies show that trust in the brand is one of the main factors that make readers pay for news content.
Save the date: our next Journalism.co.uk social is on Tuesday, 9 July at The Parcel Yard pub near King's Cross. There will be no pitching, presentations or dress codes, just a (very informal) chance to meet and chat with other journos and news industry professionals. See you there!
Free daily newsletter
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Related articles
- Improving relationships between journalists and academics - Newsrewired special
- Elisabeth Gamperl of Süddeutsche Zeitung on metrics anxiety in the newsroom
- Tip: Use simple formats to cover emotionally-charged topics
- Tip: Convey the scale of inequality using visualisation tools
- Tip: Build trust by responding to readers' concerns
