From engaging with your readers to figuring out how to charge for content, being an online publisher comes with a raft of considerations.
Therefore, getting your digital strategy right is important, but not necessarily straightforward.
Inspired by Dutch outlet De Telegraaf, Phillips recommends to build loyalty with long-term subscription offers.
"De Telegraaf stopped offering their short term subscriptions," she writes. "Against more conventional wisdom and industry practices, they started offering long term subscriptions. This move has been particularly successful, resulting in a year-on-year subscriptions growth of 66 per cent."