In the age of digital news and fast-paced social media, there is something soothing about a physical publication you can hold in your hands and browse as you please.
From Amazon announcing last Christmas it would print a toy catalogue, to companies like Facebook, Uber or Airbnb using magazines to communicate with their staff and customers, there are lessons to be learnt about the power of print.
To help you discover how print can work for you in terms of storytelling, branding or monetisation, Chaymae Samir brings the top fact from the world's most successful print publishers in this article.
"In a world where consumers are fed up with too many online ads and retargeting campaigns, the payoff for print ads seem to be higher than digital ones," Samir writes.
"According to MarketingProfs, 92 per cent of 18- to 23-year-olds find it easier to read print over digital content and the response rate for direct-mail marketing is 37 per cent higher than the email rate."
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