Many news publishers struggle to see the value in TikTok lip sync videos. But there are many journalists on the platform showing that it can be a place to engage with young users in a language and format they understand.
The best way to know how to fit in is with good old fashioned inspiration. BBC journalism apprentice Neve Gordon-Farleigh rounded up 45 journalists you should be following on TikTok and some of their best tips too, writing for Journo Resources.
Some journalists use the platform to post practical tips on their jobs, others posts challenges and behind-the-scenes videos. A key tip is to be patient and play around with the features until something clicks, according to ITV journalist Mojo Abidi.
"Don’t let the numbers discourage you,” says Abidi in the article. "Experiment until you sort of find a niche that works for you and works for your followers."
Free daily newsletter
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).
Related articles
- Predictions for journalism 2024: social media platforms and strategies
- Helping teenagers understand social platforms, with Sophia Smith Galer
- How news brands can win over young audiences, with Danuta Breguła
- Digital journalism expert Alastair Reid on TikTok, AI and burnout
- Digital News Report 2023: trust, news avoidance and interest in the news
