In a 2017 survey of 59 newsrooms across the US, the American Press Institute found that in spite of how social media platforms have changed in this past decade, news organisations' strategies on platforms such as Facebook and Twitter have largely remained the same.
In this article on MediaShift, Jane Elizabeth, director of accountability journalism at the American Press Institute, has summarised some of the findings as 10 tips for journalists to improve their social media game in the coming year.
She recommends revising the job description for social media roles in your newsroom to keep up with the changes, cutting down on the number of links journalists in these roles spend time sharing online, and spend time thinking about community events you could organise to get to know your existing and potential audience in person.
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