The podcast market is saturated, there is no doubt about that. For that reason, standing out and growing your audience is a tough gig.
One way to stimulate your growth is to collaborate with other podcasters. A common tactic is podcast swaps, where two podcasters with similar-sized followings agree to promote each other's shows by way of a host-read trailer or ad.
Content Is Queen's Sharon Newell shares some quick tips on how to work this arrangement. If you are actively looking for one, it is a good idea to have your metrics and media assets ready to go.
"It definitely helps to have a media kit with some of your key stats, details on your audience and your elevator pitch to help start the conversation," it reads.
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