Trust in media

What do young audiences really need from the news?

Newsrooms must develop products and relationships with Gen Z and Gen Alpha just like tech companies and social platforms who figured that out long ago

Posted by Jacob Granger on 05/12/23

Newsrewired throwback: What you learned at our previous digital journalism conference

What are the biggest challenges facing newsrooms? Our audience shared their thoughts and takeaways from our last flagship media event

Posted by Camille Dupont and Jacob Granger on 10/11/23

Learning to explain well, with BBC News presenter Ros Atkins (part two)

How to be better at pitching stories and projects, asking audiences to trust you, and communicating with your colleagues

Posted by Jacob Granger on 21/09/23

Noon founder Eleanor Mills: "Women don't have a sell-by date"

The publication for women in their 50s shows that understanding the needs of an underserved community can turn a niche website into a profitable media business

Posted by Jacob Granger on 12/09/23

Reuters tests new blockchain tool to authenticate images

As concerns around AI-generated fake images rise, the news agency pilots a programme for capturing, storing and verifying real photos

Posted by Marcela Kunova on 04/09/23

Six credibility markers for journalists and news sites

In an age of AI-generated rubbish, how can you assure your readers you are who you say you are?

Posted by Jacob Granger on 10/07/23

Building a better future for public interest news

The News Futures 2035 project brought together more than 300 experts in search of better ways to supply sustainable, trustworthy news in the UK

Posted by Marcela Kunova on 29/06/23

How to future-proof your newsroom with AI

FT Strategies shares expert tips on using artificial intelligence to newsrooms’ advantage and counter threats it poses to journalism

Posted by Marcela Kunova on 20/06/23

Digital News Report 2023: trust, news avoidance and interest in the news

News leaders at BBC News, The News Movement and Reuters discuss the major challenges facing modern newsrooms. Being on social media is a given; rewiring journalism is the next step

Posted by Jacob Granger on 15/06/23

Digital News Report 2023: Five trends to watch in the UK

Subscriptions, podcasting, platforms, the BBC and trust in the media are all under the microscope in this year's landmark global news study

Posted by Jacob Granger on 14/06/23

Sponsored article: Securing loyal online audiences through live-blogging

The Austrian Press Agency and SĂĽddeutsche Zeitung explain how they are using the Tickaroo platform to earn the trust of readers through the fastest medium of news and storytelling

Posted by Jacob Granger and Naomi Owusu on 05/06/23

Countering news avoidance: focus on relevance and value

When half of the population are avoiding the news, the best cure is to give them a stake in the stories and news outlets that matter most to them

Posted by Jacob Granger on 24/05/23

Newsrewired special: Thinking of audience trust as a marketing problem

A powerful mission can only get you so far, says Jakub Parusinski at Kyiv Independent. To keep growing, you must focus on relevance, value and personalisation

Posted by Jacob Granger on 24/05/23

Reuters editor-in-chief Alessandra Galloni on talent, trust and evolving business models

The news agency provides trusted information to newsroom clients and financial operators. But now it is eyeing up opportunities to go direct to readers

Posted by Jacob Granger on 21/04/23

Futureproofing your newsroom: understand your USP in a crowded space

Journalism innovators at the Society of Editors' Future of News event say that the bustling attention economy forces news outlets to prioritise user needs and experimentation

Posted by Jacob Granger on 15/03/23

Journalists among the least trusted people, says Edelman study

The media is caught in a cycle of distrust and it is not helping depolarise the information ecosystem

Posted by Jacob Granger on 18/01/23

Media Moments 2022 special with Peter Houston of Media Voices

This year has seen shake-ups across advertising, subscriptions, trust and newsletters. Get your newsroom prepared for 2023 with insights from the wrap-up report for the media industry

Posted by Jacob Granger on 16/12/22

Predictions for journalism in 2023: audience expectations and user needs

Trust towards, interest in, and willingness to buy the news all stand in the balance next year. Newsrooms with the best listening skills will come out top

Posted by Jacob Granger on 12/12/22

Improving media literacy could boost trust towards the news, IMPRESS report suggests

The public cannot trust what they do not understand. Newsrooms must start being more transparent with how the news is made and how complains are handled

Posted by Jacob Granger on 02/12/22

Gina Chua, executive editor of Semafor, on a new brand of transparent journalism

The startup founded by media stars launches this week, aiming to tackle low trust and high news avoidance. But have we not heard that before?

Posted by Jacob Granger on 20/10/22

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