This four-session online course will provide you with understanding of the psychological and technical dynamics of social media and help you develop strategies that will deliver results into the future
Social media is a critical part of most reader acquisition strategies, but any sense of stability is gone. The platforms are changing how they operate faster than ever before, and new platforms are emerging — like TikTok — that change the landscape and challenge the existing players.
This course, taught by lecturer Adam Tinworth who has been training highly successful social media editors who now work at everywhere from the Metro to The Telegraph, from the New Statesman to Fox News, will equip you with the skills you need to hone your current social media strategy, evaluate new platforms, and adapt to the changes in the platforms as they hit.
This four-session online course will provide you with both an understanding of the psychological and technical dynamics of social media, but also tips and techniques to make the most of existing platforms tactically, while developing strategies that will deliver results into the future.
As with all Journalism.co.uk courses, the training will focus on the latest tools and techniques with an emphasis on practical, hands-on learning. Sessions will be recorded and made available to participants for later review.
A journalist for 30 years, Adam now works as a consultant and trainer in digital journalism, audience growth, social media and content strategy.
His clients have ranged from large, global outlets such as The Financial Times, The Straits Times and The Telegraph to smaller publishers and businesses.
Adam is also a lecturer in the UK’s leading journalism department at City, University of London and has written about digital content, social media and publishing for more than 20 years at One Man & His Blog.
Find him on Twitter @adders.
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