"Not many people are taking their webcams out of the country and trying to show things that are going on. Even if you look at Qik, there's not yet much first hand news and we very much need to try and drive it in that way."
Sambrook said that he is looking to increase the amount of user generated video the BBC uses, particularly for World Have Your Say.
"We are working on pilots at the moment, which will be coming on BBC World channel quite quickly," he said. "We are actively looking at doing that as soon as we can," he added.
"The future increasingly is live and it's dynamic," Sambrook said. "This kind of video blogging is already getting integrated. That's just started and it's going to grow incredibly fast. You're going to see very dynamic video dialogue conversations with the public opening up very rapidly."
All journalists will start to find video important, he said, emphasising that international news organisations that fail to innovate and utilise the internet to its full potential will go out of business.
"It's important to remember we are in the very beginning of what is a transformational change in terms of journalism. While there are more global news channels than ever before, major newspapers and broadcasters are closing their overseas bureaux at far greater rates than before."
Structural changes, combined with technological advances, are putting the future of some news organisations into jeopardy, he said.
"In this new digital environment journalism is struggling to find a commercial model, and if we don't, then some very fine news organisations will fall.
"There's a real struggle to try and reorganise, readjust to this much more lateral network way of working. There is no doubt we will see some go out of business," he added.
There is a 'cultural clash', he said, 'as we struggle to be more open, democratic and networked'.
"In spite of all this turmoil of digital change - the way the news model has been completely undermined by technology - the fundamentals of journalism won't change, whatever the circumstances in the future," he said.
"That world of increased access, new competition, different business models, is not about leading us into the obit page just yet."
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