Press Association to review state of multimedia journalism

The Press Association is to collaborate with the University of Arts in London to produce a review of the state of multimedia news.

The review, conducted by graduates from the university, will look at current multimedia practices, emerging technologies and how future developments will affect the PA and its clients.

The PA intends to use the findings of the study, which will begin in January and run for two years, to 'shape the future of multimedia' at the agency.

"The project will assist PA to introduce new methods for newsgathering,
ensuring optimal use of the latest technologies and applying a standard
approach to content management and metadata," a press release from the PA said.

The study has received £183,000 worth of funding from the Department of Trade and Industry and the Arts and Humanities Research Council as part of the government scheme Knowledge Transfer Partnership. This figure will be matched by the PA.

"Just as PA has always been at the heart of the traditional media, over the next few years we aim to ensure it is also at the centre of the digital landscape, and this project demonstrates our commitment to meeting that objective," said Tony Watson, editor-in-chief at the Press Association.

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