Knowing which stories get the most attention from social media is a big step in finding out what type of content audiences want from a certain media outlet.
Sarah Marshall, social media editor EMEA at the Wall Street Journal, recently wrote about five ways she uses BuzzSumo, a free analytics tool for social.
Although BuzzSumo was not created specifically for journalists, it allows users to see who's engaging with a particular article, who the influencers in a chosen field are, and much more.
The set of tools it brings to the table will, as Marshall wrote, make social media editors love it.
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