Christina Taylor has joined Horticulture Week, part of the Haymarket Group, to launch and run their new website.

Taylor, who was previously editor at QS Week, told that her biggest challenge at Horticulture Week would be to build up an online community and visitor stats.

"It's crucial to create dialogue with and identify as closely as possible with your readership," Taylor said.

"Experiment and don't get hung up on having all the latest technology - content quality is king."

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