IPC Insight makes a raft of appointments

IPC Insight has appointed Alexandra Woolford to the newly created position digital insight analyst - to better understand online users.

The company has also made a raft of other appointments in the digital arena.

Ms Woolford joins IPC from Ocean Village where she worked as a e-commerce and customer relationship management executive responsible for digital analysis and development.

In addition, IPC Insight has promoted Louise Osilaja to Insight manager in its central sales team. Marianne Fairbanks joins IPC Weeklies as insight manager and Jenny Gill joins IPC Advertising as insight assistant.

The publisher has created other new roles. Nick Bradley has been appointed as director of digital advertising and Heena Varambhia has been appointed as online design editor with the publishers.

Amanda Wigginton, head of ICP Insight, said: "Consumer insight is crucial to understanding how IPC and its commercial partners can optimise the potential of the digital space, and it's at the heart of our business development.

"This new role not only underlines our on-going investment in first class insight resource, it also provides an even richer range of opportunities for clients to engage with our audiences."

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