Helmanis will be responsible for building an editorial team for the Red brand online as well as overseeing the editorial content and e-commerce aspects of the site.
The new team already includes Ben Cooper, formerly editorial director at Travel Intelligence, as Travel Editor; Hannah Roche, previously on Stella magazine, as fashion and beauty editor; and Charlotte Gunn from Good to Know as features and lifestyle editor.
Helmanis has been working as a freelance consultant since January 2009. She has previously been head of editorial at MyDeco, editor of Candid magazine and editor of Sunday Times Insideout magazine.
The new Red site will launch by the end of the year following a succesful spell for the print title, which delivered its highest-ever ABC result in August.
Helmanis said: "Red is such a strong brand, and I feel privileged to have been asked to take it online and be in a position to really add value to so many women’s lives. I am passionate about the power of online brands and this is a unique and exciting opportunity for a magazine that I love and which has a great success story behind it already."
Anna Jones, digital and strategy director, Hachette Filipacchi said: "We are delighted to have Lisa on board with her extensive expertise bringing brands to life online alongside her dedicated and talented editorial team, and we are looking forward to developing valuable, creative and inspiring daily content, backed by strong commercial partnerships."
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