The corporation has appointed marketing and advertising agency the Depot to conduct the research, which will investigate user behaviour and motivation. The results will help to inform the development of the BBC World Service.
More news from dotJournalism:
Global BBC site could be pay per play
BBC hears the future of news
Secrets of readers' eyes revealed
Free daily newsletter
If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).