Reuters today announced a new deal with China Central Television (CCTV) to distribute the station's content to more than 700 broadcasters across the US, Europe, Asia and Africa.

According to a release from Reuters, the news agency will assign a dedicated channel for CCTV News content inside its TV distribution platform from 10 February.

The agreement follows the launch of Reuters America late last year, which was part of an effort by the organisation to deliver content from a variety of sources around the world. 

"The extension of this relationship allows CCTV to broaden its reach into the global broadcasting community while simultaneously satisfying our clients' increasing appetite for news from China," Christoph Pleitgen, managing director of Reuters said in a release.

"We hope these mutually beneficial relationships continue to present themselves in all corners of the world."

According to the release Reuters currently provides bespoke business reporting to CCTV 2 and CCTV 9 from six bureaux, including London, New York and Singapore.

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