A snapshot from the web-reader in Atavist Create, taken from 'Newsman. Serviceman.' by Sarah Elms
While the Atavist launched a website when it first came to the market around a year and a half ago, its publishing focus was on mobile devices.
The company was "riding the wave" of the mobile device trend, senior producer Olivia Koski told Journalism.co.uk, and this meant a focus on software which met the needs of portable devices.
But now, as the platform prepares for its next publication in the autumn, it is unveiling a number of new developments - including a web-reader and subscriptions.
As well as for its own content, the web-reader is also being introduced within the Atavist's yet-to-be-launched "create" software, aimed at individual publishers and others interested in producing their own multimedia stories.
The software is currently in beta testing and testers can currently publish for free, both to the web and also to the new Atavist Create app. The Atavist is hoping to release a consumer version by the end of the year.
- The web-reader
"I think the reason it's been delayed for so long is because ... our biggest priority is just a beautiful experience for the reader and that's reflected in the design of our app," Koski said.
"Our whole approach to storytelling is to really get a more in-depth approach and to take your time with something, so I think we really wanted to make sure that anything that we publish on the web had that same experience and same design that we have with our app."
The next issue will feature the Atavist's first graphic novel, which it developed custom software for, called Stowaway, by Josh Neufeld.
- Atavist Create
An important aspect of the software, built for individual publishers, is the social media side, Koski added, and "how to help people connect with each other as a community".
"I think what we're really seeking to do with this Atavist Create is to build a community and figure out the best tools for people to share stories with each other."
She added that there "are not boundaries on the type of content" people can produce with Atavist Create.
While long-form non-fiction is in Atavist's roots, it is "open" to good content regardless.
"If people are producing really exciting things with our software, that's something we'll be excited about and we'll want to highlight."
- Read more about the Atavist and how long-form journalism is getting 'a new lease of life' in the digital world
Free daily newsletter
- Innovative US local newsroom strategies: SMS tactics with San Francisco Chronicle and L.A. Taco
- Newsquest experiments with audio to boost audience engagement and subscriptions
- 'Headlines in real time': The Wall Street Journal makes "live journalism" a hit during the pandemic
- Reuters Institute Digital News Report: 'Overall, we feel quite optimistic about where the industry is heading'
- Journalism students in Bangladesh are getting ready for the digital-first future with free online tools