Sarah Marshall
Credit: Image by

Social media has become crucial for news organisations, as a tool for sourcing stories and as a medium for engaging with their online audience and capturing the attention of new readers.

Sarah Marshall, social media editor, EMEA at The Wall Street Journal, focuses on driving traffic to the publication via social media platforms, as well as producing content for the outlet's US audience on Snapchat Discover.

She emphasised the importance of being "publish-ready" when entering the industry and making sure your work is extremely accurate when posting stories to a considerable number of followers on social media.

As a lecturer at City University, Marshall teaches her students how to create visual stories that readers would want to share on platforms such as Snapchat, Instagram and Facebook, which will help them increase their chances of employment in today's fast changing industry.

Watch our full interview with Marshall below.

Additional footage of Snapchat Discover by The Wall Street Journal

Check out the other videos in our 'So you want to be a... ?' series on our YouTube channel.

If you'd like more tips on how to enter a particular niche within the journalism industry, tweet us @journalismnews.

Free daily newsletter

If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).