Seán Wood, CEO of Positive News, on fighting news avoidance

Check out the Journalism.co.uk podcast on Apple Podcasts, Soundcloud and Spotify

Nearly half of the people in the UK (41 per cent) say they sometimes or often try to avoid the news, according to the last Reuters Institute Digital News Report. So if audiences are avoiding the news, why not try to bring the news to audiences?

Positive News is a non-profit constructive news website which has just launched a three month campaign to get its content straight to the public.

Their positive news headlines now appear on 3,500 digital advertising posters in UK towns and shopping centres, thanks to a content partnership with providers Clear Channel UK. Millions of Britons are likely to walk past news stories with a more constructive outlook.

In this week's podcast, Seán Wood, CEO of Positive News tells us about this new effort to show the public an alternative to negative news content and to stoke an interest in major global issues like the environment and wildlife conservation.

At a time of ever-bleaker news in much of the media, we’ve launched an uplifting new campaign in partnership with @ClearChannelUK to redress the balance. Our headlines are now being shared with millions of people on digital advertising screens nationwide https://t.co/0YQyIRnnCa

— Positive News (@PositiveNewsUK) January 16, 2024

Free daily newsletter

If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).