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Nearly half of the people in the UK (41 per cent) say they sometimes or often try to avoid the news, according to the last Reuters Institute Digital News Report. So if audiences are avoiding the news, why not try to bring the news to audiences?

Positive News is a non-profit constructive news website which has just launched a three month campaign to get its content straight to the public.

Their positive news headlines now appear on 3,500 digital advertising posters in UK towns and shopping centres, thanks to a content partnership with providers Clear Channel UK. Millions of Britons are likely to walk past news stories with a more constructive outlook.

In this week's podcast, Seán Wood, CEO of Positive News tells us about this new effort to show the public an alternative to negative news content and to stoke an interest in major global issues like the environment and wildlife conservation.

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