A new digital edition seeks to deliver on a bustling European readership worth 250m page views a year and 25m monthly unique visits
The Guardian has today launched a new European section of the news website for readers on the continent.
Guardian Europe is the fifth digital edition of the Guardian available via the website and app, following the UK, US, Australia and international editions.
European visitors (meaning Europe excluding the UK) will automatically be switched to the new digital edition, while other users can select it from a drop-down menu of the desktop site, the mobile browsers or app settings.
European readership is a clear hotspot for the publication. Europeans are now the most engaged audience group outside of the UK and provide the highest traffic outside of the primary markets in the UK and US.
As such, Europe accounts for 13 per cent of the publication's audience. The continent provided more than 250 million page views last year and nearly 25 million monthly unique browsers (up 129 per cent and 41 per cent respectively, compared to 2016)
The Guardian is bolstering its coverage from the continent with a new team of European columnists and an expanded network of more than 20 European correspondents, editors and reporters.
Also to come will be a new Europe news live blog, an exclusive investigation into air pollution across Europe, and special editions of the Guardian’s leading podcasts Today in Focus, Football Weekly and Politics Weekly.
As part of the move, it will also be revamping its This is Europe newsletter and hosting a free online Guardian Live event on 28 September with MEPs, leading political scientists and experts to explore the biggest challenges facing Europe today.
The Guardian’s three-year strategy as of this year is to drive global and digital readership while growing its paying supporters and producing independent journalism.
In an editorial to The Guardian readers, editor-in-chief Katharine Viner wrote: "Your money will underwrite journalism that reports on the lives of hundreds of millions of people, from Berlin to Dublin, Oslo to Bordeaux, Reykjavik to Dubrovnik, finding out what animates us, what divides us, what is holding us back and what we have overcome."
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