Allergen-free brand creative nature returns to Gulfood 2024

Award-winning allergen-free food business, Creative Nature recently returned to Gulfood 2024 in Dubai for its second consecutive appearance.

Invited to be part of the UK trade stand at the prestigious Great British Pavilion, Creative Nature showcased its innovative range of products to a global audience. The brand's presence at Gulfood was not only an opportunity to exhibit its offerings but also a chance to witness firsthand the widespread availability of its products across the vibrant UAE market.

Notable retail partners such as Spinneys Dubai LLC, Waitrose & Partners, Choithrams, and Carrefour proudly featured Creative Nature's products on their shelves, highlighting the brand's growing popularity and consumer demand in the region.

Reflecting on the experience, Julianne Ponan MBE, the founder of Creative Nature, expressed her delight, stating, "It was amazing to see our products so well-received and prominently displayed in Dubai. The support and enthusiasm from our UAE customers make us immensely proud of the work we do in this market."

Aside from the lively exhibition floor, Gulfood also provided a valuable opportunity for networking and relationship-building. Julianne expressed gratitude to the Department for Business and Trade for extending an invitation to showcase Creative Nature's products throughout the week.

"A big thank you to the Department for Business and Trade for inviting us onto their stand. Catching up with familiar faces and forging new connections was truly heart-warming. It was wonderful too to meet Oliver Christian who is His Majesty’s Trade Commissioner for the Middle East who took the time to see us and find out about Creative Nature,” she added.

Another standout moment for Julianne was the noticeable increase in visibility and accessibility of Creative Nature’s products within just a year. Unlike the previous year, where locating their products proved challenging, this year saw a stark contrast, with the brand's offerings prominently displayed in numerous stores across Dubai.

Julianne described this transformation as a "pinch-me moment," highlighting Creative Nature's rapid growth and expansion in the Middle East.

Building on the momentum gained from Gulfood, Creative Nature is excited to showcase at Tavola, an exclusive invitation-only event set to take place in Belgium this weekend.

This invitation reaffirms Creative Nature's reputation as an innovative leader in the health and wellness industry, primed to attract international attention with its unique product offerings. Creative Nature products are entirely safe for anyone living with allergies or intolerance of the top 14 allergens.

*Image shows Creative Nature Founder Julianne Ponan MBE (centre), account manager Joe Contomichalos (left) and Oliver Christian, His Majesty's Trade Commissioner for the Middle East at Gulfood.