Social media strategy

Why Gruppo Espresso built a publishing 'playground'

New site, launched in October, has quickly generated a large audience while allowing the publisher to experiment with new ideas

Posted by Alastair Reid on 27/11/14

Tip: Get email alerts for other Twitter accounts

A useful guide for the automated monitoring of Twitter accounts

Posted by Alastair Reid on 12/09/14

Inside Storyful's revamped newswire service

The social newswire recently relaunched its dashboard aimed at helping journalists discover multimedia, stories, updates and tweets around news

Posted by Alastair Reid on 05/09/14

Social content - getting your material liked and shared

What content works well on social media? What motivates people to share? In this week's podcast we look at how publishers are tapping into people's emotions and engaging online audiences in new ways.

Posted by Paul McNally on 29/08/14

#Tip: How to use BuzzSumo to monitor social analytics

Five ways the social media analytics tool can help you better understand your audience

Posted by Catalina Albeanu on 18/08/14

How Trinity Mirror's data team developed their WWI search tool

Central data journalism unit used raw data from Commonwealth War Graves Commission to help local newspaper readers find out more about the war-dead from their area

Posted by Paul McNally on 04/08/14

Lessons in creating a buzz on social media from BuzzFeed

BuzzFeed UK editor Luke Lewis shared his tips and advice for effective use of social networks as part of news:rewired last week

Posted by Drew Sleep on 30/07/14

Why the Oxford Mail is experimenting with WhatsApp

The regional daily has received positive feedback for its WhatsApp service after experimenting with new ways to reach its audience more directly

Posted by Alastair Reid on 16/06/14

10 social media tips for local news organisations

Experts in social media for local news share their tips and advice in what works on a regional level

Posted by Alastair Reid on 04/06/14

Tool for journalists: Muck Rack social sharing reports

Muck Rack has launched a new tool to enable journalists to see how widely their articles are being shared on social media.

Posted by Abigail Edge on 28/05/14

Monitoring the web: practical tips and tools for journalists

Advice for journalists monitoring their patch on social media and elsewhere online

Posted by Rachel Bartlett on 23/05/14

How to: have a digital 'edge' as a new journalist

Advice on digital skills to stand out from the crowd

Posted by Rachel Bartlett on 09/05/14

BBC to launch daily infographics shared on social media

Online visual journalism and social media are playing an increasing role in how the BBC is looking to experiment digitally

Posted by Alastair Reid on 08/05/14

How sports reporting is responding to digital opportunities

A look at how both traditional media companies and digital-only outlets have responded to digital opportunities, particularly around live engagement, mobile audiences and data

Posted by Rachel Bartlett on 02/05/14

Facebook Newswire offers UGC verified by Storyful

Facebook Newswire has been sharing information verified by social newswire Storyful since late March, including images, relevant hashtags and breaking news updates

Posted by Rachel Bartlett on 24/04/14

5 ways news brands can take advantage of Linkedin

Speaking on the final day of the Digital Media Europe conference in London, Isabelle Roughol, the LinkedIn editor for France, shared her tips for publishers on the platform

Posted by Alastair Reid on 09/04/14

8 styles of online video at BBC News

Speaking at the Digital Media Europe, BBC News Online editor Steve Herrmann shared seven different ways of presenting online video that have worked for the broadcaster

Posted by Alastair Reid on 08/04/14

BBC using WhatsApp and WeChat at Indian elections

BBC News India are sending messages to users of private mobile messaging services, distributing news and crowdsourcing information

Posted by Alastair Reid on 04/04/14

Ask Me Anything? How journalists are using Reddit

From newsgathering to engagement, we look at the different ways in which journalists and newsrooms are using Reddit

Posted by Abigail Edge on 04/04/14

#Tip: Remember these guides to online content length

Guidelines to content length for online publishing

Posted by Alastair Reid on 01/04/14

Next >
From our editors' blog

Five key courses for journalists in September

We are organising courses in data journalism, iPhone reporting, open data for journalists and creating a buzz on social media

Posted by Sarah Marshall on 31 July 2013

Beet.TV: The New York Times, real-time advertising and Twitter trending data

Beet.TV has an interesting video with Michael Zimbalist, vice president for research & development, and operations at the New York Times, in which he discusses a new advertising tool called Spark which utilises the Times’s data on stories trending on social media. According to Beet.TV the tool “serves display advertising into stories as they are [...]

Posted by Rachel Bartlett on 19 February 2013

Hurricane Sandy and verification: 4 key takeaways from Storyful Hangout

A look at the four main points which came out of a Google+ Hangout, hosted by Storyful on the subject of verification during Hurricane Sandy

Posted by Rob Grant on 11 December 2012

Study: Fewer UK journalists feel social media improves productivity in 2012 than in 2011

An annual study into how UK journalists feel social media impacts on their work was announced this week by Canterbury Christ Church University and public relations and media services outlet Cision. The report’s findings are based on 769 responses from UK journalists. According to a release from the university the study found an “increasing number [...]

Posted by Rachel Bartlett on 19 September 2012

#wef12: Why news outlets must embrace a participatory culture

Al Jazeera's Riyaad Minty and Mark Little's Storyful on why news outlets must understand the relationship between news reporting and social media

Posted by Rachel Bartlett on 4 September 2012

Guardian US, #smarttakes and 'pop-up aggregation'

The Guardian's US operation announces the launch of a new socially-driven aggregation series called #smarttakes

Posted by Rachel Bartlett on 19 July 2012

How important are 'tweet' and 'like' buttons to news publishers?

A conversation was sparked on the effect of social media sharing buttons by the designer Oliver Reichenstein on his blog informationArchitects

Posted by Daniel Bentley on 1 June 2012

Online news startups need help converting readers into supporters

A report by J-Lab has found that even though online news start-ups have access to a wide range of social media tools, they struggle with how to measure their impact

Posted by Daniel Bentley on 31 May 2012

#GEN2012: Interactive graphics case studies from the Guardian

The Guardian's Alastair Dant shares the news outlet's approach to using interactivity to present data and stories to their audience

Posted by Rachel Bartlett on 30 May 2012

Bitly launches 'bitmark' social bookmarking service

Bitly, the popular link shortener used by lots of news websites, announces its ‘bitmark’ service

Posted by Daniel Bentley on 29 May 2012

Guardian's n0tice launches Facebook sharing app

Online noticeboard n0tice launches app to auto-post updates to Facebook

Posted by Sarah Marshall on 1 May 2012

Tool of the week for journalists: Muck Rack

Muck Rack is a site that aggregates Twitter and social media feeds for thousands of professional journalists

Posted by James Chapple on 5 April 2012

Economist seeks to build relationships with 1m Facebook fans

'It's about building relationships on Facebook and monetizing outside', according to the Economist's global publisher, digital editions

Posted by Sarah Marshall on 29 March 2012

Searchmetrics: Financial Times is news outlet with most Google+ followers

Daily Mail and Telegraph stories get most Google +1 recommendations

Posted by Sarah Marshall on 22 March 2012

Social predicted to overtake search as Guardian traffic driver

'It's only a matter of time until social overtakes search for the Guardian,' says Tanya Cordrey, director of digital development at Guardian News and Media

Posted by Sarah Marshall on 21 March 2012

Digital news editor @fieldproducer leaving Sky News

Sky News's digital news editor Neal Mann, known to 43,000 people on Twitter as @fieldproducer, has announced he has decided to leave the broadcaster.

Posted by Paul McNally on 19 March 2012

Sky News Twitter restrictions - where do you stand?

Sky News emails staff telling them not to retweet - a round-up of opinion

Posted by Paul McNally on 8 February 2012

Tool of the week for journalists - Rippla, for tracking the social 'ripples' of news stories

A tool for tracking the sharing of news stories on social networks such as Facebook and Twitter

Posted by Sarah Marshall on 20 December 2011

Tool of the week for journalists - Playground, to monitor social media analytics

This new platform helps you monitor Facebook, Twitter, blogs and could become a favourite tool of data journalists

Posted by Marianne Bouchart on 29 November 2011

Rippla, a site to monitor the social media 'ripples' of news stories, launches

You can now see how stories from the UK's top 10 news sites are shared on social media – and view the social media 'ripples' created by stories on your own news site

Posted by Sarah Marshall on 17 November 2011

Jobs board

read full job description Multimedia editor – BigHospitality

Recruiting? Register to:

Manage vacancy postings, settings and users, and purchase a jobs bundle

Jobseeker? Register to:

Search and save jobs, upload your CVs, manage applications online

Freelancers for hire

image description
Tips for freelance journalists

Learn how to keep the wolf from your door

image description
Wiki glossaries

A-Z lists of online style tips and terms