Social media strategy

10 creative ways to interview celebrities and experts

Go beyond the worn-out Q&A format and get your interviewees to share in-depth and personal stories

Posted by Jacob Granger on 13/03/24

Fact-based journalism is under attack. What can we do about it?

Publishers must shore up their distribution and business models before big tech platforms get even more reactionary

Posted by Noam Bardin on 26/09/23

What can LinkedIn do for journalists?

The professional networking platform has introduced collaborative articles and the Community Top Voices feature to boost your online reputation

Posted by Jacob Granger on 15/09/23

Threads for journalists, with Matt Navarra

A social media expert talks about the pros and cons of jumping on the latest social app bandwagon

Posted by Fran Di Fazio on 20/07/23

What do journalists think about Threads?

Although the new Meta app is not courting the news industry the same way Twitter did, publishers are excited about building up new audiences

Posted by Fran di Fazio on 12/07/23

Big tech platforms' market power is "significantly overestimated", new paper finds

As more countries eyeing up their own News Bargaining Code, platform repayments could damage innovation and consumer interests

Posted by Emma McAndrew on 26/05/23

Newsrewired special: How The Times is running towards a digital-first future

"Who is the enemy? Is it the stagnant economy, the tech platforms or news avoidance? I’d suggest it’s none of those. The enemy is inertia," says head of digital Edward Roussel at Newsrewired

Posted by Jacob Granger on 25/05/23

Five sources of inspiration for journalists on social media

From Instagram Reels to YouTube channels, here is how to boost your journalistic presence online

Posted by Jacob Granger on 12/04/23

Predictions for journalism in 2023: social platforms and news publishers

Next in our predictions series, we are looking to answer (not only) the million-dollar question: what will happen to news on Twitter?

Posted by Marcela Kunova on 20/12/22

Publishers embrace TikTok despite no monetisation options

The latest report by RISJ found that most Western media are using the social video platform but many worry about free speech and misinformation

Posted by Marcela Kunova on 09/12/22

How journalists can get verified on Mastodon helps you let your followers know that you are who you say you are, like the Twitter blue tick

Posted by Marcela Kunova on 21/11/22

Shivani Dave, TikTok host at Openly, on growing an LGBTQ+ brand on the platform

The LGBTQ+ news publication has amassed 100k subscribers in one year, from a variety of videos geared for social audiences: trends, language trivia and even serious news

Posted by Jacob Granger on 11/11/22

Eight Twitter alternatives for journalists

Looking for virtual places to hang out with fellow hacks other than Musk's Twitter? Check out these social networks

Posted by Marcela Kunova on 10/11/22

Which Twitter features are most useful for journalists?

Moments, Spaces, Fleets, Notes, Tiles, Circles. Twitter is increasingly betting on products which appeal to writers - but it is a mixture of hits and misses

Posted by Joseph Cummins on 06/09/22

Tip: Discover eight new(ish) social media platforms

Have you heard of Locket, Supernova or Sunroom?

Posted by Jacob Granger on 09/08/22

Journo-influencers are good for newsrooms, but they need support

TikTok can be a place where reporters, newsrooms and consumers can all benefit from influencer-style content. But too few newsrooms embrace the opportunity, finds a report by Polis at LSE

Posted by Jacob Granger on 26/07/22

Hollie Wong of GAY TIMES, on community building and resilience on social media

The LGBTQ+ publication has carved out 4m social media followers, catering to audiences who have been historically let down by the press. But being online also makes them a target of abuse and trolling

Posted by Jacob Granger on 05/05/22

Three reasons why your newsroom may want to use Twitter Spaces

The social audio feature has given news organisations like The New Statesman and Tortoise a way to chat with their audience about the stories they are keeping a close eye on. But the possibilities do not end there

Posted by Catherine Edwards on 13/04/22

Why is BBC News so late to the TikTok party?

Most UK news outlets have flocked to the platform bustling with young viewers, but it took a war in Ukraine for the public broadcaster to follow suit

Posted by Jacob Granger on 15/03/22

Gen Z craves quality news (but most media is boring)

As 16-24s seldom follow legacy media brands, here is how one show is reinventing the news for the social media generation

Posted by Marcela Kunova on 07/03/22

Next >
From our editors' blog

Five key courses for journalists in September

We are organising courses in data journalism, iPhone reporting, open data for journalists and creating a buzz on social media

Posted by Sarah Marshall on 31 July 2013

Beet.TV: The New York Times, real-time advertising and Twitter trending data

Beet.TV has an interesting video with Michael Zimbalist, vice president for research & development, and operations at the New York Times, in which he discusses a new advertising tool called Spark which utilises the Times’s data on stories trending on social media. According to Beet.TV the tool “serves display advertising into stories as they are [...]

Posted by Rachel Bartlett on 19 February 2013

Hurricane Sandy and verification: 4 key takeaways from Storyful Hangout

A look at the four main points which came out of a Google+ Hangout, hosted by Storyful on the subject of verification during Hurricane Sandy

Posted by Rob Grant on 11 December 2012

Study: Fewer UK journalists feel social media improves productivity in 2012 than in 2011

An annual study into how UK journalists feel social media impacts on their work was announced this week by Canterbury Christ Church University and public relations and media services outlet Cision. The report’s findings are based on 769 responses from UK journalists. According to a release from the university the study found an “increasing number [...]

Posted by Rachel Bartlett on 19 September 2012

#wef12: Why news outlets must embrace a participatory culture

Al Jazeera's Riyaad Minty and Mark Little's Storyful on why news outlets must understand the relationship between news reporting and social media

Posted by Rachel Bartlett on 4 September 2012

Guardian US, #smarttakes and 'pop-up aggregation'

The Guardian's US operation announces the launch of a new socially-driven aggregation series called #smarttakes

Posted by Rachel Bartlett on 19 July 2012

How important are 'tweet' and 'like' buttons to news publishers?

A conversation was sparked on the effect of social media sharing buttons by the designer Oliver Reichenstein on his blog informationArchitects

Posted by Daniel Bentley on 1 June 2012

Online news startups need help converting readers into supporters

A report by J-Lab has found that even though online news start-ups have access to a wide range of social media tools, they struggle with how to measure their impact

Posted by Daniel Bentley on 31 May 2012

#GEN2012: Interactive graphics case studies from the Guardian

The Guardian's Alastair Dant shares the news outlet's approach to using interactivity to present data and stories to their audience

Posted by Rachel Bartlett on 30 May 2012

Bitly launches 'bitmark' social bookmarking service

Bitly, the popular link shortener used by lots of news websites, announces its ‘bitmark’ service

Posted by Daniel Bentley on 29 May 2012

Guardian's n0tice launches Facebook sharing app

Online noticeboard n0tice launches app to auto-post updates to Facebook

Posted by Sarah Marshall on 1 May 2012

Tool of the week for journalists: Muck Rack

Muck Rack is a site that aggregates Twitter and social media feeds for thousands of professional journalists

Posted by James Chapple on 5 April 2012

Economist seeks to build relationships with 1m Facebook fans

'It's about building relationships on Facebook and monetizing outside', according to the Economist's global publisher, digital editions

Posted by Sarah Marshall on 29 March 2012

Searchmetrics: Financial Times is news outlet with most Google+ followers

Daily Mail and Telegraph stories get most Google +1 recommendations

Posted by Sarah Marshall on 22 March 2012

Social predicted to overtake search as Guardian traffic driver

'It's only a matter of time until social overtakes search for the Guardian,' says Tanya Cordrey, director of digital development at Guardian News and Media

Posted by Sarah Marshall on 21 March 2012

Digital news editor @fieldproducer leaving Sky News

Sky News's digital news editor Neal Mann, known to 43,000 people on Twitter as @fieldproducer, has announced he has decided to leave the broadcaster.

Posted by Paul McNally on 19 March 2012

Sky News Twitter restrictions - where do you stand?

Sky News emails staff telling them not to retweet - a round-up of opinion

Posted by Paul McNally on 8 February 2012

Tool of the week for journalists - Rippla, for tracking the social 'ripples' of news stories

A tool for tracking the sharing of news stories on social networks such as Facebook and Twitter

Posted by Sarah Marshall on 20 December 2011

Tool of the week for journalists - Playground, to monitor social media analytics

This new platform helps you monitor Facebook, Twitter, blogs and could become a favourite tool of data journalists

Posted by Marianne Bouchart on 29 November 2011

Rippla, a site to monitor the social media 'ripples' of news stories, launches

You can now see how stories from the UK's top 10 news sites are shared on social media – and view the social media 'ripples' created by stories on your own news site

Posted by Sarah Marshall on 17 November 2011

Freelancers for hire

Advertise here: Contact
John Thompson