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Social media strategy

Facebook for publishers: dos and don'ts when posting your stories

The platform looks to reward positive posts with more visibility and punish those who spread clickbait and low-quality journalism. What does this mean for traffic-hungry media organisations?

Posted by Jacob Granger on 22/09/21

Tip: A journalist's guide to using Canva

Give your social media posts a touch more pizzazz by using the graphic design platform

Posted by Jacob Granger on 07/09/21

BBC News focuses on explainers and human voices when covering Afghanistan on social media

The UK public broadcaster gained more than 150m views in one month across social media platforms through essential knowledge and exclusive videos on the Taliban

Posted by Jacob Granger on 02/09/21

Tip: Boost your company's LinkedIn page

Drive up your followers on the platform best-known for professional networking

Posted by Jacob Granger on 29/06/21

Nuseir Yassin: 'Media brands must focus on human stories or they will lose out to social content'

The vlogger behind the Nas Daily brand with 40m followers urges news outlets to change the way they tell stories before opinionated content creators scoop up the audience's attention

Posted by Jacob Granger on 18/06/21

Tip: Make your Instagram Stories more engaging

Use these simple and effective tricks to get closer to your audience

Posted by Katie Templeton-Knight on 16/06/21

Tip: Adding Clubhouse and Twitter Spaces to your audience strategy

The pandemic made the use of audio-based social apps popular among publishers and the public. Use them more creatively to grow your following

Posted by Marcela Kunova on 04/06/21

Tip: Grow your social media audience

Use these 12 universal lessons to up your followers on any platform: Instagram, Twitter or TikTok

Posted by Jacob Granger on 25/05/21

Newsrewired special: emerging social platforms and why journalists should care

Clubhouse, TikTok, Twitter Spaces and Instagram Reels are amongst the shiny new social platforms and features launched recently. Do they really matter to journalism or are they a passing fad?

Posted by Jacob Granger on 21/05/21

How can journalists use Clubhouse to source and report stories

The live-audio app is useful for finding new topics and contributors but it has its downsides

Posted by Abdirahim Saeed on 06/05/21

A decade on from the Arab Spring: ten ways use of social media has changed in the Middle East

In 2011, Facebook and Twitter were key players for political uprisings in the region. Ten years later, TikTok videos celebrating Ramadan are proving a hit

Posted by Damian Radcliffe on 12/04/21

Yes, we need to regulate Facebook. But how?

Between inadequate efforts to fight misinformation and opaque decisions around content moderation, voices demanding tighter regulation of the social platform are growing stronger. The trouble is, we cannot agree on who should be in charge

Posted by Marcela Kunova on 03/03/21

Three tips for publishers to grow Instagram following

As more media brands flock onto the platform, you need to know how to take advantage of the algorithm to make your news content stand out

Posted by Nishan Chilkuri on 18/02/21

Tip: Get your newsroom started on TikTok

Looking to reach Gen Z? Take a moment to consider your editorial strategy before diving into trending dance videos

Posted by Jacob Granger on 02/02/21

BBC director-general: "We are activists for impartiality"

Social media users care little about the difference between a personal and commercial Twitter account. So journalists need to refrain from sharing polarising views to help win back public trust

Posted by Jacob Granger on 12/01/21

How South China Morning Post reached one billion YouTube views

Three years ago, the Hong Kong-based news organisation doubled-down on its video strategy and is now reaping benefits. Mat Booth, director of video, shares his advice on YouTube audience growth and knowledge of the platform algorithm

Posted by Jacob Granger on 07/10/20

How the i newspaper doubled its Instagram following in a year

With Instagram expected to overtake Twitter as a source of news, it is time to create a social strategy fit for the platform known for vibrant pictures and positive vibes

Posted by Jacob Granger on 08/09/20

Is social video the future of online news?

With the launch of Instagram Reels to rival TikTok, more publishers are trying their hand at short-form videos to attract the under-25s

Posted by Grace Braddock on 12/08/20

Seven best practices for leveraging Facebook videos

Socialinsider crunches the numbers to optimise your social media strategy

Posted by Teo Lozan on 20/07/20

How to use social-native storytelling to break and cover news on Instagram

Former audience editor at BuzzFeed News World and QuickTake shares her strategies to engage the under-25s with hard news, politics and international current affairs

Posted by Marcela Kunova on 11/03/20

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From our editors' blog

Five key courses for journalists in September

We are organising courses in data journalism, iPhone reporting, open data for journalists and creating a buzz on social media

Posted by Sarah Marshall on 31 July 2013

Beet.TV: The New York Times, real-time advertising and Twitter trending data

Beet.TV has an interesting video with Michael Zimbalist, vice president for research & development, and operations at the New York Times, in which he discusses a new advertising tool called Spark which utilises the Times’s data on stories trending on social media. According to Beet.TV the tool “serves display advertising into stories as they are [...]

Posted by Rachel Bartlett on 19 February 2013

Hurricane Sandy and verification: 4 key takeaways from Storyful Hangout

A look at the four main points which came out of a Google+ Hangout, hosted by Storyful on the subject of verification during Hurricane Sandy

Posted by Rob Grant on 11 December 2012

Study: Fewer UK journalists feel social media improves productivity in 2012 than in 2011

An annual study into how UK journalists feel social media impacts on their work was announced this week by Canterbury Christ Church University and public relations and media services outlet Cision. The report’s findings are based on 769 responses from UK journalists. According to a release from the university the study found an “increasing number [...]

Posted by Rachel Bartlett on 19 September 2012

#wef12: Why news outlets must embrace a participatory culture

Al Jazeera's Riyaad Minty and Mark Little's Storyful on why news outlets must understand the relationship between news reporting and social media

Posted by Rachel Bartlett on 4 September 2012

Guardian US, #smarttakes and 'pop-up aggregation'

The Guardian's US operation announces the launch of a new socially-driven aggregation series called #smarttakes

Posted by Rachel Bartlett on 19 July 2012

How important are 'tweet' and 'like' buttons to news publishers?

A conversation was sparked on the effect of social media sharing buttons by the designer Oliver Reichenstein on his blog informationArchitects

Posted by Daniel Bentley on 1 June 2012

Online news startups need help converting readers into supporters

A report by J-Lab has found that even though online news start-ups have access to a wide range of social media tools, they struggle with how to measure their impact

Posted by Daniel Bentley on 31 May 2012

#GEN2012: Interactive graphics case studies from the Guardian

The Guardian's Alastair Dant shares the news outlet's approach to using interactivity to present data and stories to their audience

Posted by Rachel Bartlett on 30 May 2012

Bitly launches 'bitmark' social bookmarking service

Bitly, the popular link shortener used by lots of news websites, announces its ‘bitmark’ service

Posted by Daniel Bentley on 29 May 2012

Guardian's n0tice launches Facebook sharing app

Online noticeboard n0tice launches app to auto-post updates to Facebook

Posted by Sarah Marshall on 1 May 2012

Tool of the week for journalists: Muck Rack

Muck Rack is a site that aggregates Twitter and social media feeds for thousands of professional journalists

Posted by James Chapple on 5 April 2012

Economist seeks to build relationships with 1m Facebook fans

'It's about building relationships on Facebook and monetizing outside', according to the Economist's global publisher, digital editions

Posted by Sarah Marshall on 29 March 2012

Searchmetrics: Financial Times is news outlet with most Google+ followers

Daily Mail and Telegraph stories get most Google +1 recommendations

Posted by Sarah Marshall on 22 March 2012

Social predicted to overtake search as Guardian traffic driver

'It's only a matter of time until social overtakes search for the Guardian,' says Tanya Cordrey, director of digital development at Guardian News and Media

Posted by Sarah Marshall on 21 March 2012

Digital news editor @fieldproducer leaving Sky News

Sky News's digital news editor Neal Mann, known to 43,000 people on Twitter as @fieldproducer, has announced he has decided to leave the broadcaster.

Posted by Paul McNally on 19 March 2012

Sky News Twitter restrictions - where do you stand?

Sky News emails staff telling them not to retweet - a round-up of opinion

Posted by Paul McNally on 8 February 2012

Tool of the week for journalists - Rippla, for tracking the social 'ripples' of news stories

A tool for tracking the sharing of news stories on social networks such as Facebook and Twitter

Posted by Sarah Marshall on 20 December 2011

Tool of the week for journalists - Playground, to monitor social media analytics

This new platform helps you monitor Facebook, Twitter, blogs and could become a favourite tool of data journalists

Posted by Marianne Bouchart on 29 November 2011

Rippla, a site to monitor the social media 'ripples' of news stories, launches

You can now see how stories from the UK's top 10 news sites are shared on social media – and view the social media 'ripples' created by stories on your own news site

Posted by Sarah Marshall on 17 November 2011

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