Social media strategy

Five tips for building an audience for your podcast

The hosts and co-founders of Dope Black Dads, No Country for Young Women and #QueerAF share how they established themselves in an increasingly crowded field

Posted by Daniel Green on 18/09/19

Live-streaming app Happs is set to innovate breaking news

The app enables citizen journalists and news curators to source and produce real-time content for Twitter and Periscope

Posted by Daniel Green on 11/09/19

Can TikTok save journalism? The Washington Post is set to find out

With its funny videos and memes, the US news site amassed 78k followers in three months, even inspiring teens to want to become journalists

Posted by Daniel Green on 21/08/19

The Telegraph is growing its subscriptions with WhatsApp audio briefings

Commuters who engage with personalised voice updates are 12 times more likely to become paying subscribers, according to the publisher

Posted by Jacob Granger on 21/08/19

CNN launches Facebook-funded mobile-first daily news show 'Go There'

The new show features single-topic global stories created exclusively for Facebook Watch to help the broadcaster figure out what mobile news audiences want

Posted by Jacob Granger on 13/08/19

Facebook's content verification efforts still insufficient to fight false news

Almost three years after its launch, the third-party fact-checking programme does not provide all the tools and strategies needed to help users spot online misinformation

Posted by Daniel Green on 12/08/19

App for journalists: Nuzzel, for digesting the news from social media

Use the news aggregator app to access, compile and share the best reads from your friends, followers and those outside of your filter bubble

Posted by Daniel Green on 09/08/19

What do journalists struggle with the most on social media?

Digital media consultant Matt Navarra discusses the key social strategy challenges, including new formats, targeting audiences and verification

Posted by Jacob Granger on 08/08/19

How can the traditional media cut it with Gen Z?

Instagram seems to be all the rage in young social media users but The Times warns not to get carried away with the hype

Posted by Jacob Granger on 21/06/19

Eight social media strategy tips to take into job interviews

Impress your potential employers by showing them how you would boost their social presence and stay on trend

Posted by Jacob Granger on 14/06/19

How to upload horizontal videos to Instagram's IGTV

Following Instagram's new update to support horizontal video content on IGTV, jogs your memory on how to get started on the platform

Posted by Jacob Granger on 30/05/19

Advertorial: How real-time alerts have changed newsgathering

Real-time social media reporting from eye witnesses is dramatically altering many aspects of how journalists gather news. Here is how Dataminr can help you get the scoop

Posted by Dataminr on 29/04/19

Can AI replace editors in the newsrooms?

Join us at newsrewired on 7 November 2018 in London, UK, and learn about the latest advancements of AI-powered technologies in digital publishing

Posted by Marcela Kunova on 26/09/18

Mic uses ‘selfie-style’ video to engage audiences on Snapchat Discover

The US publisher encourages its correspondents to experiment with more personalised coverage for Generation Z

Posted by Marcela Kunova on 16/08/18

New app News With Friends encourages users to share stories from outside their filter bubble

The social app wants to fill the space left by Facebook deprioritising news content in its News Feed

Posted by Marcela Kunova on 31/07/18

RTÉ is producing a new video series for Facebook using only mobile devices

The broadcaster is aiming to engage audiences on social media with stories that 'aren't on the TV news agenda'

Posted by Caroline Scott on 28/03/17

How BBC News is experimenting with Instagram Stories to engage younger audiences

Mark Frankel, social media editor, BBC News, explains how the publisher's shortform, segmented content is raising brand awareness while also directing audiences to its website

Posted by Caroline Scott on 03/01/17

What the media can learn from coverage of the Paris attacks

Mohamed Belmaaza, data analyst, Les Echos, explains why it is key for news outlets to understand the shift in the way people consume news in order to efficiently produce live reports

Posted by Mohamed Belmaaza on 18/11/15

Tip: Bookmark this advice for covering natural disasters

Remember these suggestions next time you're reporting about disasters such as floods, tsunamis or earthquakes

Posted by Jonas Redemann on 17/11/15

Ombuds: Using Bitcoin to make online messages 'immutable'

A new project funded by the Knight Foundation aims to piggyback on the crypto-currency to create a 'permanent' public record

Posted by Alastair Reid on 20/08/15

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From our editors' blog

Five key courses for journalists in September

We are organising courses in data journalism, iPhone reporting, open data for journalists and creating a buzz on social media

Posted by Sarah Marshall on 31 July 2013

Beet.TV: The New York Times, real-time advertising and Twitter trending data

Beet.TV has an interesting video with Michael Zimbalist, vice president for research & development, and operations at the New York Times, in which he discusses a new advertising tool called Spark which utilises the Times’s data on stories trending on social media. According to Beet.TV the tool “serves display advertising into stories as they are [...]

Posted by Rachel Bartlett on 19 February 2013

Hurricane Sandy and verification: 4 key takeaways from Storyful Hangout

A look at the four main points which came out of a Google+ Hangout, hosted by Storyful on the subject of verification during Hurricane Sandy

Posted by Rob Grant on 11 December 2012

Study: Fewer UK journalists feel social media improves productivity in 2012 than in 2011

An annual study into how UK journalists feel social media impacts on their work was announced this week by Canterbury Christ Church University and public relations and media services outlet Cision. The report’s findings are based on 769 responses from UK journalists. According to a release from the university the study found an “increasing number [...]

Posted by Rachel Bartlett on 19 September 2012

#wef12: Why news outlets must embrace a participatory culture

Al Jazeera's Riyaad Minty and Mark Little's Storyful on why news outlets must understand the relationship between news reporting and social media

Posted by Rachel Bartlett on 4 September 2012

Guardian US, #smarttakes and 'pop-up aggregation'

The Guardian's US operation announces the launch of a new socially-driven aggregation series called #smarttakes

Posted by Rachel Bartlett on 19 July 2012

How important are 'tweet' and 'like' buttons to news publishers?

A conversation was sparked on the effect of social media sharing buttons by the designer Oliver Reichenstein on his blog informationArchitects

Posted by Daniel Bentley on 1 June 2012

Online news startups need help converting readers into supporters

A report by J-Lab has found that even though online news start-ups have access to a wide range of social media tools, they struggle with how to measure their impact

Posted by Daniel Bentley on 31 May 2012

#GEN2012: Interactive graphics case studies from the Guardian

The Guardian's Alastair Dant shares the news outlet's approach to using interactivity to present data and stories to their audience

Posted by Rachel Bartlett on 30 May 2012

Bitly launches 'bitmark' social bookmarking service

Bitly, the popular link shortener used by lots of news websites, announces its ‘bitmark’ service

Posted by Daniel Bentley on 29 May 2012

Guardian's n0tice launches Facebook sharing app

Online noticeboard n0tice launches app to auto-post updates to Facebook

Posted by Sarah Marshall on 1 May 2012

Tool of the week for journalists: Muck Rack

Muck Rack is a site that aggregates Twitter and social media feeds for thousands of professional journalists

Posted by James Chapple on 5 April 2012

Economist seeks to build relationships with 1m Facebook fans

'It's about building relationships on Facebook and monetizing outside', according to the Economist's global publisher, digital editions

Posted by Sarah Marshall on 29 March 2012

Searchmetrics: Financial Times is news outlet with most Google+ followers

Daily Mail and Telegraph stories get most Google +1 recommendations

Posted by Sarah Marshall on 22 March 2012

Social predicted to overtake search as Guardian traffic driver

'It's only a matter of time until social overtakes search for the Guardian,' says Tanya Cordrey, director of digital development at Guardian News and Media

Posted by Sarah Marshall on 21 March 2012

Digital news editor @fieldproducer leaving Sky News

Sky News's digital news editor Neal Mann, known to 43,000 people on Twitter as @fieldproducer, has announced he has decided to leave the broadcaster.

Posted by Paul McNally on 19 March 2012

Sky News Twitter restrictions - where do you stand?

Sky News emails staff telling them not to retweet - a round-up of opinion

Posted by Paul McNally on 8 February 2012

Tool of the week for journalists - Rippla, for tracking the social 'ripples' of news stories

A tool for tracking the sharing of news stories on social networks such as Facebook and Twitter

Posted by Sarah Marshall on 20 December 2011

Tool of the week for journalists - Playground, to monitor social media analytics

This new platform helps you monitor Facebook, Twitter, blogs and could become a favourite tool of data journalists

Posted by Marianne Bouchart on 29 November 2011

Rippla, a site to monitor the social media 'ripples' of news stories, launches

You can now see how stories from the UK's top 10 news sites are shared on social media – and view the social media 'ripples' created by stories on your own news site

Posted by Sarah Marshall on 17 November 2011

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