Social media strategy

What the media can learn from coverage of the Paris attacks

Mohamed Belmaaza, data analyst, Les Echos, explains why it is key for news outlets to understand the shift in the way people consume news in order to efficiently produce live reports

Posted by Mohamed Belmaaza on 18/11/15

Tip: Bookmark this advice for covering natural disasters

Remember these suggestions next time you're reporting about disasters such as floods, tsunamis or earthquakes

Posted by Jonas Redemann on 17/11/15

Ombuds: Using Bitcoin to make online messages 'immutable'

A new project funded by the Knight Foundation aims to piggyback on the crypto-currency to create a 'permanent' public record

Posted by Alastair Reid on 20/08/15

First speakers announced for news:rewired 'in focus' event on newsgathering and verification

The first in a new series of half-day events will look at the issue of social media newsgathering and verification skills, tools and best practice

Posted by Alastair Reid on 14/08/15

Quality over quantity: How to make LinkedIn work for you

There is no way to cold-call your way to a strong network of online contacts

Posted by Caroline Scott on 12/08/15

'OMG! I have to tell you!' – The social science of sharing

In an extract from his book 'Tell Everyone: Why We Share and Why It Matters', Professor Alfred Hermida of the UBC Graduate School of Journalism discusses the emotional value of sharing online

Posted by Alfred Hermida on 11/08/15

NPR releases open source social media tools for newsrooms

The Lunchbox suite of customisable apps helps social media teams create or tweak images for sharing across networks

Posted by Alastair Reid on 28/07/15

Tip: Learn how to create a virtual reality data visualisation

As virtual reality is making its way into newsrooms, here's a tutorial for experimenting with immersive storytelling

Posted by Mădălina Ciobanu on 08/06/15

'When you're using Twitter to find witnesses, treat it like a door knock'

Alison Gow, digital innovations editor, Trinity Mirror Regionals

Posted by Alison Gow on 05/06/15

Tip: Find out when a photo was shared on Instagram

Knowing the date and time of an image upload can help make a story more accurate

Posted by Mădălina Ciobanu on 21/05/15

Hacks/Hackers launches program for media entrepreneurs

The free event series called Hacks/Hackers Connect, developed in collaboration with the News Lab at Google, will offer support and mentoring

Posted by Mădălina Ciobanu on 21/05/15

Success on social media is all about 'speaking to the heart'

Frida Boisen, head of social media strategy at Sweden's Dagens Industri, discussed how she fostered more than 1.5m Facebook likes

Posted by Alastair Reid on 21/05/15

Tip: Learn how to use WhatsApp as a reporting tool for events

More than just a chat messaging service, WhatsApp can enhance storytelling

Posted by Mădălina Ciobanu on 19/05/15

Tip: Boost your articles on social media with these meta tags

Use these tags and plug-in to optimise news articles for Twitter and Facebook

Posted by Mădălina Ciobanu on 18/05/15

How Periscope is 'redefining the live experience'

At the Collision conference in Las Vegas, Twitter's Joel Lunenfeld spoke out about the Mayweather-Pacquino copyright controversy

Posted by Abigail Edge on 07/05/15

Twitter Curator helps collect tweets around key moments

A whistle-stop tour of Twitter's curation platform, offering publishers a new way to curate tweets around key events

Posted by Abigail Edge on 06/05/15

'Let's be careful where we step': In praise of slow journalism

John Esslin, a reporter at The Record in New Jersey used the story of the 'stolen Batmobile' as a cautionary tale for journalists who publish without first checking the facts

Posted by Abigail Edge on 29/04/15

Stories with significant social referrals have longer 'lifespan'

The latest authority report reveals how traffic from social networks can impact on an article's shelf life

Posted by Abigail Edge on 15/04/15

How CASM is exploring new tools for Twitter analysis

Demos, the University of Sussex, and Ipsos MORI are building 'new research methods for social media'

Posted by Jack Shepherd on 13/04/15

Tip: Check out these techniques for newsgathering on Twitter

Twitter tips for journalists covering the UK general election from WSJ's social media editor EMEA Sarah Marshall

Posted by Abigail Edge on 09/04/15

Next >
From our editors' blog

Five key courses for journalists in September

We are organising courses in data journalism, iPhone reporting, open data for journalists and creating a buzz on social media

Posted by Sarah Marshall on 31 July 2013

Beet.TV: The New York Times, real-time advertising and Twitter trending data

Beet.TV has an interesting video with Michael Zimbalist, vice president for research & development, and operations at the New York Times, in which he discusses a new advertising tool called Spark which utilises the Times’s data on stories trending on social media. According to Beet.TV the tool “serves display advertising into stories as they are [...]

Posted by Rachel Bartlett on 19 February 2013

Hurricane Sandy and verification: 4 key takeaways from Storyful Hangout

A look at the four main points which came out of a Google+ Hangout, hosted by Storyful on the subject of verification during Hurricane Sandy

Posted by Rob Grant on 11 December 2012

Study: Fewer UK journalists feel social media improves productivity in 2012 than in 2011

An annual study into how UK journalists feel social media impacts on their work was announced this week by Canterbury Christ Church University and public relations and media services outlet Cision. The report’s findings are based on 769 responses from UK journalists. According to a release from the university the study found an “increasing number [...]

Posted by Rachel Bartlett on 19 September 2012

#wef12: Why news outlets must embrace a participatory culture

Al Jazeera's Riyaad Minty and Mark Little's Storyful on why news outlets must understand the relationship between news reporting and social media

Posted by Rachel Bartlett on 4 September 2012

Guardian US, #smarttakes and 'pop-up aggregation'

The Guardian's US operation announces the launch of a new socially-driven aggregation series called #smarttakes

Posted by Rachel Bartlett on 19 July 2012

How important are 'tweet' and 'like' buttons to news publishers?

A conversation was sparked on the effect of social media sharing buttons by the designer Oliver Reichenstein on his blog informationArchitects

Posted by Daniel Bentley on 1 June 2012

Online news startups need help converting readers into supporters

A report by J-Lab has found that even though online news start-ups have access to a wide range of social media tools, they struggle with how to measure their impact

Posted by Daniel Bentley on 31 May 2012

#GEN2012: Interactive graphics case studies from the Guardian

The Guardian's Alastair Dant shares the news outlet's approach to using interactivity to present data and stories to their audience

Posted by Rachel Bartlett on 30 May 2012

Bitly launches 'bitmark' social bookmarking service

Bitly, the popular link shortener used by lots of news websites, announces its ‘bitmark’ service

Posted by Daniel Bentley on 29 May 2012

Guardian's n0tice launches Facebook sharing app

Online noticeboard n0tice launches app to auto-post updates to Facebook

Posted by Sarah Marshall on 1 May 2012

Tool of the week for journalists: Muck Rack

Muck Rack is a site that aggregates Twitter and social media feeds for thousands of professional journalists

Posted by James Chapple on 5 April 2012

Economist seeks to build relationships with 1m Facebook fans

'It's about building relationships on Facebook and monetizing outside', according to the Economist's global publisher, digital editions

Posted by Sarah Marshall on 29 March 2012

Searchmetrics: Financial Times is news outlet with most Google+ followers

Daily Mail and Telegraph stories get most Google +1 recommendations

Posted by Sarah Marshall on 22 March 2012

Social predicted to overtake search as Guardian traffic driver

'It's only a matter of time until social overtakes search for the Guardian,' says Tanya Cordrey, director of digital development at Guardian News and Media

Posted by Sarah Marshall on 21 March 2012

Digital news editor @fieldproducer leaving Sky News

Sky News's digital news editor Neal Mann, known to 43,000 people on Twitter as @fieldproducer, has announced he has decided to leave the broadcaster.

Posted by Paul McNally on 19 March 2012

Sky News Twitter restrictions - where do you stand?

Sky News emails staff telling them not to retweet - a round-up of opinion

Posted by Paul McNally on 8 February 2012

Tool of the week for journalists - Rippla, for tracking the social 'ripples' of news stories

A tool for tracking the sharing of news stories on social networks such as Facebook and Twitter

Posted by Sarah Marshall on 20 December 2011

Tool of the week for journalists - Playground, to monitor social media analytics

This new platform helps you monitor Facebook, Twitter, blogs and could become a favourite tool of data journalists

Posted by Marianne Bouchart on 29 November 2011

Rippla, a site to monitor the social media 'ripples' of news stories, launches

You can now see how stories from the UK's top 10 news sites are shared on social media – and view the social media 'ripples' created by stories on your own news site

Posted by Sarah Marshall on 17 November 2011

Jobs board

read full job description Broadcast Media Specialist

Recruiting? Register to:

Manage vacancy postings, settings and users, and purchase a jobs bundle

Jobseeker? Register to:

Search and save jobs, upload your CVs, manage applications online

Freelancers for hire

image description
Tips for freelance journalists

Learn how to keep the wolf from your door

image description
Wiki glossaries

A-Z lists of online style tips and terms

Advertise here: Contact
Clare Shearwood 01273 384293