Social media strategy 
Tip: Social media image sizes guide for 2022
Bookmark this useful cheat sheet from Hootsuite with the most up-to-date image size specifications for social media, including Instagram, Twitter, Facebook, LinkedIn and more
Posted by Marcela Kunova on 02/02/22Why do news publishers struggle to embrace TikTok?
Although media outlets are trying to attract younger audiences, very few venture onto the short video platform with more than 1 billion users worldwide, nearly half of whom are under 24
Posted by Joseph Cummins on 01/02/22Why publishers should pay attention to Pinterest
The visual search platform that has more active users than Twitter created new tools to help businesses build loyal social audiences and explore untapped revenue streams
Posted by Shalet Serrao on 12/01/22How to use TikTok and Instagram to reach younger news audiences
It is perfectly possible to combine short social videos with sea shanties and solid journalism
Posted by Samuel Ketch on 22/11/21Facebook for publishers: dos and don'ts when posting your stories
The platform looks to reward positive posts with more visibility and punish those who spread clickbait and low-quality journalism. What does this mean for traffic-hungry media organisations?
Posted by Jacob Granger on 22/09/21Tip: A journalist's guide to using Canva
Give your social media posts a touch more pizzazz by using the graphic design platform
Posted by Jacob Granger on 07/09/21BBC News focuses on explainers and human voices when covering Afghanistan on social media
The UK public broadcaster gained more than 150m views in one month across social media platforms through essential knowledge and exclusive videos on the Taliban
Posted by Jacob Granger on 02/09/21Tip: Boost your company's LinkedIn page
Drive up your followers on the platform best-known for professional networking
Posted by Jacob Granger on 29/06/21Nuseir Yassin: 'Media brands must focus on human stories or they will lose out to social content'
The vlogger behind the Nas Daily brand with 40m followers urges news outlets to change the way they tell stories before opinionated content creators scoop up the audience's attention
Posted by Jacob Granger on 18/06/21Tip: Make your Instagram Stories more engaging
Use these simple and effective tricks to get closer to your audience
Posted by Katie Templeton-Knight on 16/06/21Tip: Adding Clubhouse and Twitter Spaces to your audience strategy
The pandemic made the use of audio-based social apps popular among publishers and the public. Use them more creatively to grow your following
Posted by Marcela Kunova on 04/06/21Tip: Grow your social media audience
Use these 12 universal lessons to up your followers on any platform: Instagram, Twitter or TikTok
Posted by Jacob Granger on 25/05/21Newsrewired special: emerging social platforms and why journalists should care
Clubhouse, TikTok, Twitter Spaces and Instagram Reels are amongst the shiny new social platforms and features launched recently. Do they really matter to journalism or are they a passing fad?
Posted by Jacob Granger on 21/05/21How can journalists use Clubhouse to source and report stories
The live-audio app is useful for finding new topics and contributors but it has its downsides
Posted by Abdirahim Saeed on 06/05/21A decade on from the Arab Spring: ten ways use of social media has changed in the Middle East
In 2011, Facebook and Twitter were key players for political uprisings in the region. Ten years later, TikTok videos celebrating Ramadan are proving a hit
Posted by Damian Radcliffe on 12/04/21Yes, we need to regulate Facebook. But how?
Between inadequate efforts to fight misinformation and opaque decisions around content moderation, voices demanding tighter regulation of the social platform are growing stronger. The trouble is, we cannot agree on who should be in charge
Posted by Marcela Kunova on 03/03/21Three tips for publishers to grow Instagram following
As more media brands flock onto the platform, you need to know how to take advantage of the algorithm to make your news content stand out
Posted by Nishan Chilkuri on 18/02/21Tip: Get your newsroom started on TikTok
Looking to reach Gen Z? Take a moment to consider your editorial strategy before diving into trending dance videos
Posted by Jacob Granger on 02/02/21BBC director-general: "We are activists for impartiality"
Social media users care little about the difference between a personal and commercial Twitter account. So journalists need to refrain from sharing polarising views to help win back public trust
Posted by Jacob Granger on 12/01/21< Previous Next >
Five key courses for journalists in September
We are organising courses in data journalism, iPhone reporting, open data for journalists and creating a buzz on social media
Posted by Sarah Marshall on 31 July 2013Beet.TV: The New York Times, real-time advertising and Twitter trending data
Beet.TV has an interesting video with Michael Zimbalist, vice president for research & development, and operations at the New York Times, in which he discusses a new advertising tool called Spark which utilises the Times’s data on stories trending on social media. According to Beet.TV the tool “serves display advertising into stories as they are [...]
Posted by Rachel Bartlett on 19 February 2013Hurricane Sandy and verification: 4 key takeaways from Storyful Hangout
A look at the four main points which came out of a Google+ Hangout, hosted by Storyful on the subject of verification during Hurricane Sandy
Posted by Rob Grant on 11 December 2012Study: Fewer UK journalists feel social media improves productivity in 2012 than in 2011
An annual study into how UK journalists feel social media impacts on their work was announced this week by Canterbury Christ Church University and public relations and media services outlet Cision. The report’s findings are based on 769 responses from UK journalists. According to a release from the university the study found an “increasing number [...]
Posted by Rachel Bartlett on 19 September 2012#wef12: Why news outlets must embrace a participatory culture
Al Jazeera's Riyaad Minty and Mark Little's Storyful on why news outlets must understand the relationship between news reporting and social media
Posted by Rachel Bartlett on 4 September 2012Guardian US, #smarttakes and 'pop-up aggregation'
The Guardian's US operation announces the launch of a new socially-driven aggregation series called #smarttakes
Posted by Rachel Bartlett on 19 July 2012How important are 'tweet' and 'like' buttons to news publishers?
A conversation was sparked on the effect of social media sharing buttons by the designer Oliver Reichenstein on his blog informationArchitects
Posted by Daniel Bentley on 1 June 2012Online news startups need help converting readers into supporters
A report by J-Lab has found that even though online news start-ups have access to a wide range of social media tools, they struggle with how to measure their impact
Posted by Daniel Bentley on 31 May 2012#GEN2012: Interactive graphics case studies from the Guardian
The Guardian's Alastair Dant shares the news outlet's approach to using interactivity to present data and stories to their audience
Posted by Rachel Bartlett on 30 May 2012Bitly launches 'bitmark' social bookmarking service
Bitly, the popular link shortener used by lots of news websites, announces its ‘bitmark’ service
Posted by Daniel Bentley on 29 May 2012Guardian's n0tice launches Facebook sharing app
Online noticeboard n0tice launches app to auto-post updates to Facebook
Posted by Sarah Marshall on 1 May 2012Tool of the week for journalists: Muck Rack
Muck Rack is a site that aggregates Twitter and social media feeds for thousands of professional journalists
Posted by James Chapple on 5 April 2012Economist seeks to build relationships with 1m Facebook fans
'It's about building relationships on Facebook and monetizing outside', according to the Economist's global publisher, digital editions
Posted by Sarah Marshall on 29 March 2012Searchmetrics: Financial Times is news outlet with most Google+ followers
Daily Mail and Telegraph stories get most Google +1 recommendations
Posted by Sarah Marshall on 22 March 2012Social predicted to overtake search as Guardian traffic driver
'It's only a matter of time until social overtakes search for the Guardian,' says Tanya Cordrey, director of digital development at Guardian News and Media
Posted by Sarah Marshall on 21 March 2012Digital news editor @fieldproducer leaving Sky News
Sky News's digital news editor Neal Mann, known to 43,000 people on Twitter as @fieldproducer, has announced he has decided to leave the broadcaster.
Posted by Paul McNally on 19 March 2012Sky News Twitter restrictions - where do you stand?
Sky News emails staff telling them not to retweet - a round-up of opinion
Posted by Paul McNally on 8 February 2012Tool of the week for journalists - Rippla, for tracking the social 'ripples' of news stories
A tool for tracking the sharing of news stories on social networks such as Facebook and Twitter
Posted by Sarah Marshall on 20 December 2011Tool of the week for journalists - Playground, to monitor social media analytics
This new platform helps you monitor Facebook, Twitter, blogs and could become a favourite tool of data journalists
Posted by Marianne Bouchart on 29 November 2011Rippla, a site to monitor the social media 'ripples' of news stories, launches
You can now see how stories from the UK's top 10 news sites are shared on social media – and view the social media 'ripples' created by stories on your own news site
Posted by Sarah Marshall on 17 November 2011Freelancers for hire
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PR of the week
Personal trainer James Hilton has launched a podcast 'Jim's Gym - Inspiring Movement'. James, a specialist in biomechanics and injury recovery from the Cotswolds, runs Jim's Gym, a virtual online space supporting people over 55 to be more active
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How to use social media to find and promote your stories
Chandni Sembhi shares her best tips for journalists publishing their work on Instagram, TikTok, Snapchat, Facebook and Twitter
Posted by Fern McErlane on 03/02/22