- Define goals (10,000 Words also has some tips to help you establish social media metrics);
- Profile your target community. Satirical website the Onion has detailed its audience here. Poynter's seven steps post recommends brainstorming ideas of who your target community will be;
- Identify influencers and key people with a large social media following;
- Create social media-friendly content. Poynter gives the example of linking to other sites than your own so you become a trusted source;
- Optimise content for sharing. The post discusses share buttons and encourages you to think about headline writing;
- Create interaction guidelines. Poynter recommends giving some thought to this and keeping a note of issues as they arise;
- Monitor the community, then improve. The post suggests tools such as Tweetdeck and learning on the job.
Tipster: Sarah Marshall
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