Credit: Photo by Alexander Popov on Unsplash

For those organisations that specialise in online news, we know that views and clicks are not everything. That said, we still want to ensure that traffic is coming to the website consistently.

To improve the visibility of your site, Rebecca White, staff writer, Hubspot offers 27 traffic-driving techniques. At number 10, guest posting can be valued method of making your presence known.

"Guest posting shows you're active in your community, while also linking to your website," it reads.

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