Keeping up with trends in content marketing is a business imperative for every news organisation that is looking to grow.
To help you get up to speed with everything from 5G to relationships with influencers, Tracy Day and Sean Stanleigh compiled this helpful guide to top trends in content marketing.
"It is time to start thinking about a potential new model of payment and behaviour. What kinds of advertising will consumers choose to view? What is going to resonate with them from an engagement perspective?" they wrote.
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