Having high-quality videos relevant to your writing is critical for engaging your audience, wrote Philippe Guay in this article on figuring out the best way to integrate videos into your editorial.
Before you take a leap, there are a few things to consider: technical details, how easy it is to manage video content, and AI integration.
"One of the most challenging aspects of maintaining a successful video strategy is not missing an opportunity to include a contextual video in an article," he wrote.
"However, manually finding each video in your content library and embedding that video into the article can be time-consuming and is likely to be forgotten in the rush to publish. Luckily, thanks to AI, much of this process can be automated, enabling you to capitalise on every video opportunity."
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