Credit: Photo by Skye Studios on Unsplash

First came TikTok, then came Instagram Reels. The vertical video format has been a certified hit for social media users in encouraging audiences and users to engage with "trends" (popular video themes).

The general advice for anyone - individuals or brands - to jump on this platform is to do your research and avidly consume content on the platform so you know what works (and what does not). Not doing this risks anything you publish looking really out of place.

Anda Radulescu, content writer for SocialInsider, has scoured social media for Instagram Reels inspiration, with 10 examples from different industries. Take a look and consider how you might be able to transform these ideas and make them your own.

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