In the midst of shrinking advertising revenue and newsroom closures, public interest journalism faces a daunting struggle. But new approaches to business models and editorial strategies offer a beacon of hope.
Senior editors and journalists from local news organisations in the Pacific Northwest discussed how to adapt to the changing environment at a local journalism round-table in Portland, Oregon earlier this year.
Where do you see the news industry moving regarding biz/revenue models? We’re figuring it out @damianradcliffe @UOsojc #uopdx #engagedjournalism pic.twitter.com/NBqOgur4OP
— Agora Journalism Center (@sojcagora) March 1, 2019
In this article for NiemanLab, Damian Radcliffe and Jaycie Schenone summarise their conclusions into seven practical takeaways. One of those is incorporating your local community into the reporting processes.
"This is an asset that local newsrooms need to emphasise more, employing the tools of engaged journalism to unlock benefits that can help both the business model and content creation," it reads.
Get to grips with a framework for planning audience growth at Newsrewired on 27 November at Reuters, London. Head to newsrewired.com for the full agenda and tickets
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