Newsrooms are always in need of more money and branded content is an excellent option that will help you diversify your organisation’s revenue sources and make it more resilient.
Meta Branded Content Project rounded up five tips for you and your team on getting started with this perhaps unfamiliar editorial product. It is not rocket science - you still produce content that is valuable for your audience and that involves commercial partners. But there are a few tricks that are good to know.
From advice on training to a bunch of useful resources and links, this article will help you get to grips with sponsored content.
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