The BBC's user needs model (shared back in 2018) has had a ripple effect on the digital publishing world. Digital audiences are increasingly complex, and a good article is now about a lot more than simply being the first to the scoop - though that still matters.
It's the same now for newsletters. Successful newsletters require publishers to know what their audience wants and when they want it. Newsletter writer for Documented, Fisayo Okare, shares insights on their Medium account about how the team has overhauled its Early Arrival newsletters to suit its readers.
Their adaptions have meant greater attention to quick summaries in place of clunky paragraphs, or creating dedicated sections for the stories readers love. Take note: this is a solid template for how to actively listen to your readers and tweak your output accordingly.
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